Blockchain and Monetization of Content 787

The Promise of Ethereum

Ethereum, the leading blockchain platform, and catalyst for a growing number of decentralized applications and blockchain-based platforms has proven over the past 12 months that it is far from a fad. This immutable, unhackable, distributed database of digital assets is everything the Internet always wanted to be: a fair and public way to store and transfer information. This is a platform for truth and it’s a platform for trust.

In the music industry, the protection of rights and distribution of earnings within the music industry is a key consideration. Removing the ability for piracy and allowing listeners to download music stored on the blockchain, paying for the music with cryptocurrency would be one of the paradigm shifts. It would also mean that the right people get paid.

This challenge of monetizing content is also prevalent in the broadcast content industry. Ethereum Blockchain with smart contracts makes for a perfect solution.

Pain Points for Content Creators

The industry has not changed in over 80 years. Today, it continues to be a largely offline and extensive process, involving multiple dis-jointed parties – the creators, the owners, the distributors, the increasing array of formats (eg. mobile, free-to-air TV, cable, OTT, cinemas, etc) and then there is a global consumer base with differing interests and language preferences.

The whole ecosystem today is highly fragmented and content creators are challenged to optimally monetize their content. Compounding the monetization challenge is the fact that content creators also face extremely high costs of distribution. Because the value chain is a cumbersome process for content to reach end viewers; typically 30% to 40% of the value of the content is being lost to cost of distribution via third-party commissions and fees. Hosting a conference booth and meeting events with champagne in the South of France at the Cannes Film Festival is no cheap affair.

To give some context on the potential value of a piece of content, let’s take well-known franchises like “Game of Thrones” or the “F1 Series”.   These projects can be sold in 193+ countries via free-to-air, cable, satellite and streaming mobile platforms, that is, it can potentially be sold 600 different ways once you factor language and territorial configurations.

An “A” list project can potentially earn millions of dollars via such a syndication, however, a lesser known title is lucky to be sold in 10 countries and monetized in 10 ways. Hence the potential to optimize the value of this content is at least 50 times more for the content creator if they can easily monetize their content across the various permutations.

The chief pain points of content sellers are:

  • Rights are tied up for the long-term (average 2-5 years) in distributor exclusivity contracts
  • Distributor fees are significant; averaging 35% of the value of the content
  • Rights are typically sold in bulk with other content which limits differentiation for content creators
  • The multiplicity of currencies and the vagaries of the fluctuating exchange rates
  • Content ages very fast and becomes less attractive to distributors to market

Such problems, which appear daunting are actually very easy to address, provided you have a global platform and a globally trusted ledger. Enter Ethereum Blockchain.   

Pain Points for Content Buyers

Content buyers purchase rights to play the content on their own networks and channels, such as Netflix and cable TV channels like Sony. The buyers also face a host of problems:

  • The content discovery process is fragmented and manual
  • Delayed verifiability of the rights
  • Limited by distributor’s rights options
  • Bundled rights instead of customized selection

As we can see, these problems can also be solved by implementing a global platform and a globally trusted ledger. Thus, Blockchain is not an add-on, but a natural solution to the problems faced by the content rights industry.

Existing Solutions

There are companies operating traditional marketplaces for trading content rights today; like RightsTrade (2011), TRX (2015) and AllRites (2015). With the advent of the blockchain, we are starting to observe the emergence of companies like Hubii Network, LiveTree, and AllRites exploring the use of blockchain to democratize content.

In the case of AllRites, the company was established by media professionals with decades of experience in the industry. Being intimate with the distribution challenges, they are proponents of blockchain and are moving their existing marketplace onto the Ethereum Blockchain.

But they are not stopping there, the AllRites vision is to create an integrated B2B and B2C ecosystem to holistically support the overall industry. Built on Blockchain technology, the AllRites ecosystem will drive trade efficiencies between content producers and buyers globally, facilitate funding of creative ideas and offer direct streaming to end-customers. Two associated B2C platforms will complement their existing marketplace – RiteFund and RiteStream. For consumers, these platforms allow individuals to directly support and benefit from creative concepts that they believe in.

With RiteFund, the platform facilitates content creators to list their projects and allows prospective contributors to help get a project of their choice off the ground, like Kickstarter, but with infinitely more transparency in rights management and benefits sharing thanks to smart contracts.

RiteStream is for content owners with unsold rights to optimally monetize their content via direct streaming to a global viewership base. The smart contracts seamlessly manage viewers, rights availability and revenue sharing in the backend. For example, an OTT player, like iFlix, may purchase rights to showcase a piece of content in only 30 countries, with RiteStream that same piece of content can potentially be monetized in the remaining 163 countries by direct streaming, if viewers are interested in that content. View RiteStream like the “Spotify” of TV, Movies and Sports content.

For esoteric sports like, Extreme Sailing – they have ardent fans globally but such a sport is very niche and unlikely to garner support from mainstream broadcasters. With RiteFund, fans of Extreme Sailing can directly support creative talent who are also passionate about their sport and who are creating great content about it. These same creative talents can now monetize their content by streaming it directly to the Extreme Sailing fans globally via RiteStream.

Blockchain Technology Deployed

The team at AllRites believe that if the content itself can be reliably audited, the management of its rights becomes a much simpler exercise. Thanks to the Ethereum Blockchain, each ID can be a smart contract that manages the identity and purchase history of the rights belonging to one piece of content at an individual level. Thus, the rights can be sliced and diced in multiple ways and the buyers can buy only those rights which they need. The smart contract tied to each content piece records the transaction history of that content piece individually in a transparent and immutable manner.

While the content rights can be viewed by all prospective buyers, the sellers can be assured of optimal monetization due to the plethora of ways in which the rights have been divided into.

The ID tied to the content can be managed by creating a non-fungible token. It could be similar to the EIP721 protocol that was famously used by CryptoKitties. Thus, the sale and purchase of content rights can be recorded on individual non fungible tokens without affecting the entire ecosystem.

A global fungible token that adheres to the ERC20 standards can take care of the sale and purchase aspects of the deal. To ensure trust, AllRites will be storing the content as decentralized encrypted files which can be unlocked only by a private key.

On successful completion of a sale, the seller sends the private key to the buyer while the buyer transfers the payment tokens to the seller. As an added layer of security, the key and the tokens corresponding to the bid made on the content rights can be placed in an escrow. Once the sale is finalized, a smart contract takes over and governs the transfer of the private key and the tokens to the new owners in an automated manner.

Regarding the case of content creators with unsold content, the RiteStream platform caters to them. Here, the platform becomes the universal global distributor of the rights that went unsold and streams it directly to the viewers in exchange for tokens. In this case, content creators get a platform like YouTube, but with an infinitely better monetization potential.

It has also been seen that content creators, despite having amazing ideas, often struggle to get their plans off the ground due to lack of funding. Consumers are robbed of potential gems. In the music world, its analogues with the likes of Justin Bieber and Carly Rae Jepsen being discovered via YouTube.

With Ethereum, smart contracts can be implemented which facilitate the transfer of funds from fans and supporters directly to the content creators in an easy and trackable manner. Once the content is created, it is uploaded onto the AllRites Marketplace where content rights can be transacted. After subtracting for platform fees, all proceeds can be seamlessly transferred back to the fans/supporters corresponding to the ratio in which they were contributed.

Conclusion

Using blockchain and smart contracts makes the business of content rights deal making and distribution a lot less complicated and instantaneously verifiable. Blockchain takes care of the globally trusted ledger needs, the smart contracts take care of transactions by automating them.

This translates to tremendous efficiency gains for both content buyers and sellers. And, for owners of content, the age-old challenge of optimally monetizing their content is solved.

The added bonus is that in this new decentralized and immutable ecosystem driven by blockchain, consumers can finally have a direct say in what content they want to support and watch.

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Narkasa, an Innovative, Safe and Fast Cryptocurrency Exchange Launches Operations 4747

Narkasa

The cryptocurrency industry is always evolving, leading to increased awareness and popularity of Bitcoin and other crypto-assets. Among the leading areas of innovation in this emerging ecosystem is the evolution and sophistication of new cryptocurrency exchanges. A lot of existing exchanges create own and limited value proposition to its users, for instance, offering trade tutorials, global reach and mass adoption of cryptocurrencies. Other platforms focus on improving security features and customer support. However, few crypto exchanges are focused on user-centric features such as building a user-friendly platform, trading support and legal compliance across jurisdictions. Narkasa is a recently launched cryptocurrency exchange prides itself as being the most user-centric platform in the market and goes on to offer more than one solution to its users.

Launched in June 2020, Narkasa cryptocurrency exchange is duly registered and located in Istanbul. Legal and regulatory compliance is a huge competitive advantage of the exchange in its bid to ensure customer’s funds and data remain safe. Therefore, the exchange operates in compliance with the European Union’s AML/CTF and KYC guidelines.

Buying and selling cryptocurrencies has just been simplified for both new and experienced users! Users can access Narkasa services through its website as well as via iOS and Android devices. Trading experience is enhanced via the use of an API supported algorithmic trading technology. As a market leader in user-experience in the cryptocurrency industry, a user has an opportunity to interact with the various user-interfaces available on the exchange via the website even without a prior sign-up requirement. Hence, allowing its customers to decide to opt-in or not.

Further, Narkasa goes past being a user-friendly platform which is significant to driving crypto mass adoption and positions itself for global expansion and support. The exchange plans to introduce crypto trading supported by 156 national currencies. Therefore, allowing investors and other crypto enthusiasts from all over the world to buy and sell cryptocurrencies of their choice supported by host country fiat money/currency. Already, few weeks after launch the exchange supports transactions in various fiat currencies namely Ruble (Russia), Real (Brazil), Pound (Turkey), Tenge (Kazakhstan) and Hryvnia (Ukraine). Customer support and interaction with the trading platform is also available in 12 national languages. Choosing local or host country currency is win to Narkasa users because it’s an opportunity to save on foreign exchange cost otherwise charged if one has to convert funds from leading fiat currencies to a local one. Additionally, as a user you get to view your balances easily and intuitively in your local currency.

Why Choose Narkasa Exchange?

  • Multi-Currency support (both fiat and cryptocurrencies
  • Low Trading Fees
  • Zero Commission on Purchases of Cryptocurrencies via the Platform
  • User-Friendly Platform
  • Global Access
  • Multinational Platform -Supports 12 Languages
  • 24/7 Live Customer Support
  • Powerful Trade Engine backed by Artificial Intelligence (AI)
  • Fast, Safe and Secure Transactions

Are you frustrated with the complex user-interfaces experienced with cryptocurrency exchanges, huge costs and lack of consistent customer support? Narkasa is the exchange to be. Traders are reaping huge returns via the exchange by leveraging on its cutting-edge technology. What’s more, the exchange is running an offer, 50 per cent discount on all transactions via the platform within its 90 days after the official launch.

Online Gambling & Bitcoin SV: a partnership fit for purpose 5245

For years, the gambling industry has been told bitcoin is the future but, as yet, there has been little substance to match the hype. CalvinAyre.com aim to bring simplicity and accessibility to world they feel is not being utilized simply through the understandable fear of the unknown.

The top line benefits should catch the eye enough to at least help betting operators read further: no chargebacks (the blockchain is an immutable ledger) and VERY low (less than a cent) transaction fees.

But here’s the bit that you may not know: Bitcoin in its original format (Bitcoin SV) is way more than a payment system, it benefits players, regulators, content providers and operators. The CalvinAyre.com Bitcoin for Gambling resource page offers detail on the what, why and how of bitcoin integration.

BSV also offers ‘provably fair’ gaming. How so? By recording game data on the Bitcoin SV blockchain. By writing slot spins or hand histories to the public ledger, recording the random seed that created them, players can then access these seeds and use the game’s algorithm, either provided on the operators site or a third party providers, to recreate the results for themselves.

But isn’t bitcoin all ‘black market’ and ‘dark web’? In a lot of instances, yes, but not with BSV. How so? Due to BSV’s commitment to follow laws and regulations, which all Bitcoin SV businesses subscribe to. BSV is an immutable ledger so every transaction and piece of data stored is transparent. Private does not mean anonymous.

Electric Capital Launches $110 Million Fund Focused on Cryptonetworks and Blockchain Businesses 5636

Electric Capital today announced the closing of its second fund, a $110 million Seed and Series A fund, focused on cryptonetworks and blockchain enabled businesses. The firm is led by co-founders Avichal Garg and Curtis Spencer. The founders are serial entrepreneurs, prior executives at Facebook and Google, and investors in companies such as Airtable, Boom, Cruise, Figma, Newfront Insurance, Notion, and others. Electric Capital is partnered with world-renowned university endowments and philanthropic foundations for its second fund.

Fund II Continues to Focus on “Programmable Money”
Electric Capital has three areas of focus:

  1. Layer 1 Protocols where the base token is a form of money and a token that may become a non-sovereign, store of value.
  2. Decentralized Finance & Community Owned Networks where tokens align economic incentives. Some of these networks will decentralize existing entities in traditional markets while some will be entirely novel applications that were previously impossible.
  3. Crypto Enabled Businesses and Marketplaces where customers receive novel benefits enabled by cryptography, tokens, and blockchains.

“We support early founders from their first investment and love working closely with them for many years,” said Garg. “We’ve scaled products from zero to one billion users and teams from zero to hundreds of engineers. We help founders on scaling their organization, building products, cultivating communities and developer ecosystems, and more.”

“Today, a handful of big technology companies dominate the technology landscape. Everything has a price: in exchange for efficiency, we gave up platform independence, control, transparency, and our privacy. These are the exact dimensions on which cryptonetworks are better than legacy systems. Cryptonetworks represent a fundamentally new way of writing software,” said Spencer. “With our new fund, we hope to facilitate the building of new platforms based on these principles.”

About Electric Capital
Electric Capital is a venture firm that invests in cryptocurrencies, blockchain based businesses, fintech companies, and marketplaces. We compile code, profile nodes, analyze blockchains and open source projects, help secure cryptonetworks, and write software to help our portfolio companies understand their ecosystems. We publish an annual Developer Report that is the industry standard for understanding the developer ecosystems across cryptonetworks. Electric Capital and its founders have invested in crypto companies such as Anchorage, Bitwise, Celo, Coda, Derivadex, Elrond, Mobilecoin, Oasis, and NEAR.

About Avichal Garg
Avichal is a successful serial entrepreneur with executive experience at Google and Facebook, which acquired his previous company in 2012. At Facebook, he was Director of Product Management for the Local product group. Avichal is an investor in companies and protocols such as Anchorage, Bitwise, Celo, Coda, Dapper Labs/Cryptokittes, dYdX, Lightning Labs, and many technology companies outside of crypto such as Airtable, Boom Supersonic, Color Genomics, Cruise, Figma, Newfront Insurance, Notion, Optimizely, and Threads.

About Curtis Spencer
Before Electric, Curtis was CTO at Cruxlux, a semantic search company acquired by Kosmix/Walmart Labs and CTO at Spool, a mobile infrastructure company acquired by Facebook. At Facebook, he was an engineering lead on News Feed, Events, and Developer Experience during his tenure. He was an early investor in Bitcoin and Ethereum and has invested in various frontier technology companies such as Cruise Automation, Boom Supersonic, and SpaceX.

Bitcoin Association hires Patrick Prinz as Europe & Operations Manager to further advance Bitcoin SV 6291

Bitcoin Association, the Switzerland-based global industry organization that advances Bitcoin Satoshi Vision (BSV), has named Patrick Prinz, CFA as its new Europe & Operations Manager. Working out of the Association’s headquarters in “Crypto Valley” Zug, Switzerland, Prinz will serve two roles – advance the business growth of Bitcoin SV throughout Europe and support the operational needs of the organization globally.

Bitcoin Association supports Bitcoin SV because it is the only blockchain protocol adhering to Bitcoin creator Satoshi Nakamoto’s original design and vision for Bitcoin to become a peer-to-peer electronic cash system and global data ledger for enterprise. The Bitcoin SV ecosystem has rapidly grown to over 428 known Bitcoin SV projects and ventures worldwide. Developers and businesses are discovering the value of the Bitcoin blockchain when it massively scales — a public ledger capable of huge transaction volumes, micropayments, greater data capacity, smart contracts, tokenization, and many advanced applications.

A true believer in this Satoshi Vision for Bitcoin, Prinz has a strong background in financial services and strategy consulting. Most recently, he worked as a senior investment advisor for a global asset management group. Prinz advised on emerging technologies, and discovered the benefits of having a single, massively scalable, public, auditable ledger for storing any type of data and allowing value transfer at a micropayment level – only possible using the Bitcoin SV blockchain.

Previously, Prinz was a consultant at a leading strategy consulting firm – acting as advisor to international banks on how to incorporate complex regulatory requirements and adapt business models to industry paradigm shifts. He began his career in corporate and investment banking, working at Deutsche Bank and Citi. Prinz holds a Master of Science degree in Banking and Finance and a Bachelor of Science degree in International Business Administration.

Speaking on his appointment, Prinz said: “Bitcoin SV is finally fulfilling the potential that initially excited me about Bitcoin many years ago – to achieve efficiencies as the single public data ledger and micropayment system for the world. As I was puzzled by the fact that innovation and development were not happening on BTC, I did my own extensive research and realized that Satoshi Nakamoto’s original design and the Bitcoin white paper always had the answers to achieve a massively scalable global public blockchain. With scaling comes efficiency, and with efficiency come innovation and entrepreneurship – which is all happening on Bitcoin SV with the emergence of completely new business models powered by microtransactions and the immutable public ledger that Bitcoin is. I am thrilled to join Bitcoin Association to work with businesses and entrepreneurs to educate them on the transformative power which Bitcoin SV brings to the world.”

Jimmy Nguyen, Founding President of Bitcoin Association, commented: “With Patrick’s addition, we welcome to our team another high-caliber professional with international business experience. Patrick will play a vital role in operational management as we grow our headquarters in Zug, Switzerland. He will also be a strong business voice for Bitcoin SV across Europe – with his financial services knowledge, effective communication skills, and passionate belief in Bitcoin’s true power.”

Patrick’s hire is the latest step in the global expansion of Bitcoin Association. He joins two other regional business managers – Lise Li (China) and Ella Qiang (Southeast Asia, based in Singapore) – all with considerable experience in both Bitcoin and business. Additional team members come from the United States, United Kingdom, Australia, China, and New Zealand. The staff is further supported by Bitcoin Association Global Ambassadors in Argentina, Australia, Brazil, China, Germany, Israel, Japan, Netherlands, Panama, Russia and CIS region, the Scandinavia region, Slovenia, South Africa, South Korea, Spain, and the United States.

TradeStation Crypto Continues to Revolutionize the Crypto Space with the Launch of Several New Platform Features and Innovations 7589

TradeStation Crypto, Inc., a subsidiary of TradeStation Group, Inc., today introduced a series of new features to its crypto brokerage offering, including crypto deposits and withdrawals, new interest earning capabilities on eligible assets, ability to track profit and loss (P&L), and mobile trading through the TradeStation mobile app. The added features underscore TradeStation Crypto’s commitment to constant innovation and providing its customers sophisticated offerings and technology to support their needs and investment objectives.

With these new enhancements, crypto investors can not only buy and sell crypto, but can now deposit cryptocurrencies they already own. In addition, customers can earn interest on eligible assets simultaneously, without locking up their crypto. When combined with other traditional investment products – such as equities, options and futures – available to traders through another subsidiary TradeStation Securities, Inc., the TradeStation Group brand provides an all-in-one experience for investors and traders, a key differentiator in the crypto space.

“The current ultra-low interest rate environment has made it difficult for investors to earn interest on traditional products, which may incentivize certain investors to explore adding crypto to their portfolio,” said James Putra, Senior Director of Product Strategy at TradeStation Crypto. “Now, and for the first time, TradeStation Crypto customers can earn interest on their eligible crypto balances whether they’re actively trading or sitting on the sidelines during times of market volatility. Cryptocurrency interest could be a real game-changer,” said Putra.

The series of enhancements also includes P&L functionality. “We have one of the first crypto trading platforms with a feature that allows traders to instantly see their unrealized P&L to gain a better understanding of the status of their TradeStation Crypto account,” said Putra.

Additionally, TradeStation Crypto introduced mobile app trading capabilities to complement the features and benefits of the TradeStation Crypto platform. Investors and traders will enjoy augmented flexibility by taking the power of the TradeStation Crypto platform wherever they go.

“We’re thrilled to be able to add these new capabilities and offer our customers a one-stop-shop for all products under the TradeStation Group umbrella,” said Putra. “This is just the beginning of new innovations on the horizon to improve the customer experience. More features are being developed as we speak, and will be introduced to our traders in the coming months, as we strive to make trading crypto as accessible and intuitive as possible.”

Cellebrite Adds Cryptocurrency & Blockchain Investigations Solution to Industry Leading Digital Intelligence Platform 7305

Cellebrite, the global leader in Digital Intelligence (DI) solutions for public and private sectors, today announced the launch of Cellebrite Crypto Tracer, a new comprehensive cryptocurrency investigation solution designed to accelerate investigations involving blockchain technology and cryptocurrency. The solution, powered by CipherTrace, features powerful and easy-to-use tools, investigation services, and training programs designed for investigators, analysts and non-technical agents. The solution empowers teams to lawfully obtain evidence and trace criminals who use bitcoin and other cryptocurrencies for illicit activities, including money laundering, terrorism, drug and human trafficking, weapon sales, and ransomware schemes.

Every year, an estimated $76 billion of illegal activities involve Bitcoin. Nearly one hundred percent of darknet market transactions, including the sale of ransomware, illegal drugs and phishing kits, involve cryptocurrencies, in large part due to their ease of transacting online and across borders. The use of cryptocurrencies among criminals may have been furthered by their perceived anonymity. Transactions are recorded on the blockchain, which is a public ledger, enabling anyone to see the transactions though not the identities of those executing said transactions.

The Cellebrite Crypto Tracer Solution is designed to reveal illicit transactions using cryptocurrencies and enables investigators to aggregate and curate millions of open source and private references, deception data and human intelligence, resulting in a dataset of over 522 million attributable points. These data points give investigators full visibility into the lifespan of cryptocurrency transactions, including where the money originated and where it went, in both wallets and exchanges. Graphic mapping and color-coded threat level transactions enhance the visualization and understanding of the activities and accelerate investigators’ abilities to pinpoint primary and associated criminal activity and its perpetrators.

Powered by CipherTrace Inspector, the world’s most comprehensive cryptocurrency intelligence tool, the Cellebrite Crypto Tracer Solution gives investigators the ability to:

  • Utilize a Blockchain Search Engine: Simply enter a cryptocurrency address or transaction ID into an intuitive search bar that will auto-complete long addresses.
  • Conduct Risk Scoring: Profile hundreds of global exchanges, ATMs, mixers, money laundering systems, gambling services, and known criminal addresses and assign risk levels to transactions.
  • Show a Deep Analysis of Potential Risks: Non-technical users can visualize transaction flows to follow virtual money trails without becoming a cryptocurrency or blockchain expert.
  • Demonstrate High-Quality Advanced Attribution: Top entity typologies and attribution collection methods are easily identifiable within Inspector.
  • Leverage a Massive Transaction Database: Allows users to understand interactions with a powerful graph that traces the flow of funds over time and through the blockchain ecosystem.
  • Operate with Integrated Case Management: Gives investigators a convenient way to save research, replay searches, export investigation reports and collaborate with others involved in the investigation.

Also included in Cellebrite Crypto Tracer:

  • Cryptocurrency Investigation Services: The Cellebrite Advanced Services (CAS) team conducts criminal and civil cryptocurrency fraud investigations for law enforcement and corporations. Cellebrite certified forensics experts employ advanced techniques to expose financial cybercrime and fraud schemes by analyzing cryptocurrency artifacts and providing investigative teams with detailed documentation and insights through analyst level reports.
  • Cryptocurrencies Investigation Training: A 3-day course in best-practices for cryptocurrency investigation techniques. The class teaches investigators how to use CipherTrace Inspector to obtain and analyze evidence about individuals committing crimes using cryptocurrencies.

“It has long been assumed that blockchain and cryptocurrency transactions remain untraceable and unknown,” said Leeor Ben-Peretz, Chief Strategy Officer, Cellebrite. “This is a misconception. As a matter of fact, the essence of blockchain is to indelibly keep a record of each step of every transaction. We’re enabling investigative teams to extract this information and use the power of Digital Intelligence to aid them in interpreting the data needed to identify illicit blockchain activity and keep communities safe.”

“We’re very excited to offer our best-in-class cryptocurrency tracing and blockchain analytic capabilities to enhance Cellebrite’s Digital Intelligence, training and investigative services,” said Stephen Ryan, COO of CipherTrace. “As criminals increasingly utilize cryptocurrencies in their illicit activity, our partnership with Cellebrite will be that much more important to making the digital world a safer place.”