Online Advertising Can Be More Effective and Less Irritating — Here’s How 1290

Ads can be annoying, it’s no secret.

Browsing your favorite corners of the internet can turn into a mildly infuriating experience when the pages are littered with boring, repetitive ads.

To make matters worse, many of these ads are completely irrelevant and even spammy. It’s one thing being bombarded with ads for products you want, quite another when they’re items you simply don’t care about.

It’s hard to get around. Big platforms like Google and Facebook have a lot of power when it comes to ads, and their revenue is growing all the time.

Using these services comes with a price, and the price is that endless stream of ads one comes across on the internet.

But what if it didn’t have to be that way? What if advertisers could work more closely with users and content publishers to make the experience more pleasant for customers and more profitable for themselves?

It could be possible, but it would require a big overhaul of the current system and a new way of sharing data.

First, let’s check out why ads are so annoying now.

Why are ads so annoying?

Digital advertising is all about data. In the U.S. alone, spending on data is forecast to reach $11.4 billion in 2018, with advertising a big driver for this.

Advertising companies are supposed to use your personal data to target you with the ads. In effect, this would result in you seeing ads for products you actually want to buy. Unfortunately, data sharing is a messy area and it doesn’t always go according to plan.

Many companies buy and sell user data, in the form of email lists for example, and the result is users are mixed up and incorrectly targeted. Hence the heaps of irrelevant ads.

Advertisers also find it hard to directly target their customers. Publishers, who produce the content that generates traffic, rarely have a close relationship with advertisers as there aren’t enough platforms that allow this.

The result is that advertisers are unable to rely on genuinely effective types of advertising that involve real dialogue with customers. Instead, they’re forced to just pump out banner ads and hope for the best. The result is annoyed subscribers and poorly performing ads.

The problem stems from centralization. Big companies like Facebook, Google, and YouTube dominate the advertising industry, making it near impossible for advertisers to build relationships with publishers or their subscribers. In fact, 93% of marketers use Facebook advertising regularly.

This makes it much harder to tailor ads for customers and share data effectively. The solution is to move to a more decentralized model — but how?

Using blockchain to decentralize advertising

Blockchain technology is frequently hailed for its ability to build decentralized networks with no central point and no middlemen. This would be a perfect solution to the problems with ads — it allows us to cut out third-party platforms and focus on real relationships.

One Blockchain project is working to disrupt the online advertising world and it’s called Kind Ads.

Kind Ads raised $20 Million in a private round and has recently finished a long process of onboarding publishers and advertisers and want to change the way online advertising works by building a decentralized blockchain platform using its own tokens as currency.

This way, advertisers can transact with content publishers to gain access to their subscriber base. It allows advertisers to communicate more effectively with their potential customers, and target ads in a way that is less annoying and more profitable.

For example, advertisers will be able to shift from randomly generated banner ads to things like push notifications and chatbots, which have been shown to be far more effective at converting leads into customers. They’re also less annoying and much effective.

Customers, meanwhile, will be able to decide who they want to share data with, by selling their data in exchange for Kind Ads tokens. This gives them more control over the advertisers they interact with. They’ll also be able to decide how much activity they want to see and even opt out of lists they don’t want to be in anymore.

This kind of new, smarter system could change digital marketing forever. It’s a more democratic way of advertising, one where advertisers and their targets have more of a relationship. It’ll make the experience of being online more pleasant for users while taking the power from big third parties and returning it to advertisers and content producers.

The people who generate traffic will be rewarded more fairly, and advertisers will be able to pay less to get their message out.

The goal of Kind Ads is to have better suitable and relevant ads for users, more revenue (no middlemen) for the publisher, and zero fees for advertisers.

Everybody wins.

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BankLine Expands Partnerships in Wake of FTX 797

In light of the recent bankruptcy of FTX and their affiliated companies, which may have repercussions for banks with similar liquidity exposure, BankLine ensures its clients maintain stable banking by increasing its portfolio of crypto-friendly partner financial institutions.

BankLine recently added two additional crypto-friendly partner banks to their portfolio, providing a level of redundancy and stability to their clients which cannot be achieved by a single bank provider.

Operating under a more conservative business model, BankLine’s partner banks avoid lending to riskier sectors of the cryptocurrency industry, averting potential bankruptcies such as those recently experienced by FTX.

BankLine and their partner financial institutions are well-positioned to continue servicing their customers. Each of BankLine’s partner banks are well-capitalized, FDIC-insured financial institutions which strictly adhere to all federal regulations.

Over 15 years of MSB and high-risk banking provide the experience, insight, and motivation for BankLine to continuously seek quality bank partners, ensuring their clients always maintain stable banking relationships that allow them to scale their business.

Expanded Services

BankLine has also recently added cannabis-friendly banks to their portfolio, allowing crypto ATM operators the ability to confidently operate in licensed cannabis-related businesses.

As crypto ATM businesses expand into new markets and opportunities, BankLine’s services continue to evolve to support their customers’ needs, making BankLine the leader in crypto-friendly banking and cash logistics services.

“Our extensive history in the MSB banking sector makes us keenly sensitive to industry and bank volatility. Our key objective is to provide our clients with secure banking partners should any potential disruption arise. By providing our clients with banking redundancy, they have security and peace of mind which allows them to focus on other aspects of their business,” said Mark Ochab, President and CEO of BankLine.

About BankLine

BankLine is the only crypto-friendly banking solution that offers a portfolio of redundant financial institutions willing to serve the varied needs of the crypto industry. BankLine’s network of crypto-friendly banks and services helps mitigate the threat of bank discontinuance and provides ongoing, sustainable, and scalable banking and support services.

Each BankLine customer has a direct relationship at an FDIC-insured depository institution. The accounts are titled in the business entity’s name and are exclusive for the entity’s activity.

By contracting with more than 350 Cash Vault facilities managed by Loomis, Brinks, and Garda. BankLine’s banks currently provide service to more than 32,000 BTM locations in the continental U.S., Hawaii, Alaska and Puerto Rico.

In addition, BankLine’s partner banks provide over the counter services for online crypto companies.

Learn more at bankline.com

Xult: A gateway to an ultimate crypto trading platform 997

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Following the greatest revolution of the 21st century, decentralization of the financial institutions came into the picture. This led to the creation of various other cryptocurrencies and multiple digital exchange platforms for the trading of decentralized cryptocurrencies.

Since then various crypto exchange platforms were introduced to the public. However, there were only a few platforms that provided the liberty of trading in the hands of the traders. Xult is one such platform that runs with the motto of allowing traders to trade the way they want.

With the team’s continuous efforts Xult has been launched as an intuitive platform. Users can enter one of the most hassle-free and user-friendly cryptocurrency exchanges and enjoy the perks of various trading tools by going through a simple registration process on the platform.

A stand-out modular dashboard

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The whole new dashboard of Xult is curated to provide users with the ultimate usability. The easy-to-use interface of the platform makes it easier for both newbies and experts to trade seamlessly on the platform. Besides the dashboard, the performance trading screen is also fully modular, resulting in users experiencing a customizable workflow that matches their needs.

With various options, and filters, available on the dashboard, traders can change the layout of the page and choose the visible tabs, and fall in love with the simple yet advanced personalized dashboard accommodating their specific preferences.

Keeping digital safety at utmost priority, Xult offers a trustworthy Identity Verification Service, where traders can take advantage of Two Factor Authentication (2FA). The latter is a great tool for users to lock their accounts with not only passwords but an additional verification layer. This way users can get access to the ultimate trading dashboard without having to worry about their account security.

Favorable price charts

Xult provides users with a price chart created by TradingView to ensure accuracy and consistency. The chart is compatible with all users from beginners to experts. There are various features applied on the price chart toolbar that make trading easier.

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Users can spot a currency selector on the top of the price chart and pick their favorite cryptocurrency pairs along with some convenient shortcuts. Additionally, users can also just tap on the ticker symbol of the currency in which they are interested to trade. Besides the currency, there’s a basic information section about the chosen digital currency, such as 24h change, the highest and lowest 24h prices, and the corresponding volume.

Surrounded by toolbars, the price chart gives an insight into the technical analysis tools. The top and bottom ones enable users to choose the style of the chart and set some basic parameters, such as the time interval and visible indicator panes. The left-hand one incorporates various drawing tools for users to conduct advanced technical analysis.

Key features and its use-cases

Xult comes in with some unique features, along with its use cases that make trading a cakewalk.

  • Privacy coin support: Xult works with a mission to safeguard users’ privacy and offer cryptocurrencies that take protection very seriously. This way the platform helps users to trade on the platform without worrying much about security.
  • Confidentiality: The algorithms are designed in a way to ensure that users can verify the credibility of the transaction. This will not only benefit the user community, but also secure traders’ sensitive information without any need for expansive collection and storage. The Know Your Client regulations, makes it easier for the platform to collect data that are absolutely necessary to protect the users against scam or otherwise illicit transactions.
  • Fees minimization: Xult offers users massive discounts for their transactional fees. To be a part of this massive discount, users just need to choose the EXCC cryptocurrency and avail of the 50% fee reduction. EXCC is not just another altcoin, but the continuous development and enhancement services add more value to the overall project.

About Xult

Xult is a decentralized cryptocurrency exchange platform that comes with a user-friendly UI/UX. The Xult ecosystem is integrated with both Xult and ExchangeCoin (EXCC). The latter has been in the market for almost 5 years and has built an excellent user community so far. EXCC is a decentralized and open-source token that readily verifies its code and its developer’s intentions.

When it comes to Xult as a platform it offers users various features and use cases aforementioned. These features offer multiple advantages to the users such as ‘quick trading’ which enables traders to place orders of their choice, ‘wallets’ which keeps a check on the balance of digital currencies in the wallets, and the ‘history’ tab for tracking all the previous transactions.

Additionally, ‘Performance Trading’ ensures users are opened to an advanced interface that enables placing orders with specific parameters. With the ‘market’ feature, traders can access the table which highlights the quotations for all pairs of digital currencies supported by the platform.

All these summed up together provides ground for Xult being a hassle-free trading platform along with the users enjoying the liberty of optimum trading.

For more information on Xult, visit the following:

Website: https://xult.com/
Twitter: https://twitter.com/XultExchange
Telegram: https://t.me/xult_com
Discord: https://discord.com/invite/3Zs8AfqUby

CrossTower to Acquire BEQUANT and Launches the Industry First ESG Crypto Fund 886

CrossTower, the global cryptocurrency trading platform, announced that it has reached an agreement to acquire BEQUANT, a leading prime brokerage and digital asset exchange, for an undisclosed amount. CrossTower also announced the launch of the first ESG Crypto Fund, in partnership with the Lydian Group, to invest in and rebuild companies that have promising futures.

BEQUANT, with its institutional trading and prime brokerage platform, will enable CrossTower to expand its suite of professional grade products for a global market, covering the US, Bermuda, Europe, Latin America, and Asia. Through this acquisition, CrossTower will add over 600 professional exchange clients, generating over $400 billion of yearly turnover with more than a dozen exchanges connected to its platform.

The ESG Crypto Fund will invest in companies focused on:

1) Environment – The industry must become smarter at managing energy costs, given the reduced asset pricing and the overall cost of energy.

2) Social – The industry image has been tarnished by a few players’ greed. We need to put the people and the democratization of finance back into the center of what makes crypto important.

3) Governance – The biggest failure of the companies in trouble today has been the human failure. There needs to be proper governance – a proper board structure; related party checks and balances; and traditional business expertise. Crypto companies need to change to recreate value.

This transaction has been backed by the Lydian Group, founded by tech industry veterans Gerard Lopez, Co-Founder of Mangrove Capital and global tech investor, and Greg Fishman, tech entrepreneur and software architect in AI technology.

The Lydian Group leadership and board includes:

  • Chris Davis – Chief Marketing Officer and Senior Vice President of New Balance
  • Lars Fjeldsoe-Nielsen – Founder of 2xN and former General Partner of Balderton Capital
  • Gavin Patterson – President and Chief Strategy Officer of Salesforce and former British Telecom CEO
  • Mark Tluszcz – Co-Founder of Mangrove Capital Partners and Chairman of Wix.com
  • Alex Zubillaga – Founder of 14W Capital, formerly an Executive at Warner Music Group, and Advisor to Spotify

Lydian Group sees a massive opportunity for a clean and necessary reset of the digital asset market. The last few months have shown the limitations brought to the market by the lack of experience of many founders in managing assets and customer funds; amateur governance models; a lack of reporting; a lack of transparency; and, in general, reckless behavior of stakeholders with large asset pools. This reset can only happen around management teams that are experienced in building traditional money management processes, while embracing new asset classes, innovative technologies, and a deep understanding of necessary regulations and processes.

The Lydian Group founders have established some of the largest players in this space from media to digital wallets and metaverse development companies. Lydian Group’s media arm is Cointelegraph, which boasts a 44% market share and over 130 million users globally. It is an absolute powerhouse when it comes to informing and educating the crypto and digital asset industry. Other companies controlled by the founders include Verse Estate, Seamm, Stevia, Coin360, and others.

Through this acquisition, CrossTower will now become a focal point for the industry reset and consolidation, using its newly launched ESG Crypto Fund.

Kapil Rathi – CEO of CrossTower said: “We are stabilizing an industry with incredible promise; regaining trust; and rebuilding the future of finance. Rebuilding requires capital and a management team with regulatory and operational expertise. With the launch of our fund and the BEQUANT acquisition, we are positioning CrossTower to lead the growth of this industry, with proper regulatory oversight, integrity, and accountability.

George Zarya – Founder and CEO of BEQUANT said: “The market requires consolidation for the next stage of its maturity. Undoubtedly, the market will continue to grow and evolve with stronger regulation and with larger balance sheets, and it will earn back the trust of investors. We are uniquely positioned to bridge the gap with traditional finance and to modernize financial infrastructure. The combination of BEQUANT and CrossTower will allow us to have a truly global reach.”

Gerard Lopez – CEO of Lydian Group said: “We have watched how this industry, which has massive potential to change global finance, has been brought to a dangerous state by the lack of professionalism and transparency managing vast amounts of client assets. For the last 25 years, we have always backed invocation in technology with real-life experienced management. We have generated billions of dollars in return for our stakeholders, while building solid companies that perform over time. The choice of the people managing CrossTower, and the experience of our board members, are all necessary to the group succeeding in helping this industry back to its required strength and trustworthiness.”

Greg Fishman – CIO of Lydian Group said: “I focused my career on the evolution of structures on top of basic software layers. We have experienced several market cycles and we are in a current market meltdown. This is a critical moment and an exciting moment. Poor businesses are being cleaned up making the way for promising technology stacks, pure web3.0 and decentralized virtual worlds. By uniting CrossTower and BEQUANT, we create an organization that is built for safety, transparency, and trust. During the next market cycle, the whole industry must focus on building for the people.”

Baidu Japan Launches World’s First Kaomoji Avatar NFT Project 988

Baidu Japan Inc. has released CryptoSimeji, which uses the Japanese keyboard app Simeji’s popular mushroom logo as the IP prototype, combined with kaomoji culture, to create the world’s first kaomoji avatar NFT project.

Officially launched in August 2022, all 10,000 of the project’s NFTs sold out within hours – resulting in a transaction volume of more than $1.1 million, an increase of 166.68%. CryptoSimeji has made a big impact on both Japan and overseas countries’ NFT communities.

“While a fairly new innovation, NFTs are transforming the way individuals invest and share assets with one another, and we are thrilled to be a part of this growing venture as our brand expands beyond the traditional internet to Web 3.0,” said Wisery, Head of CryptoSimeji project. “We aim to simplify the world with technology, and the launch of CryptoSimeji further highlights our continued, dedicated efforts to do just this.”

Further, CryptoSimeji serves as Baidu Japan’s first step into Web 3.0 – offering a community built together with active users.

As CryptoSimeji evolves and the brand’s metaverse blueprint is revealed, loyal users, holders, and supporters of the CryptoSimeji platform will be able to earn perks and holder benefits as well as CS Points through Type2Earn activities by using Simeji keyboard. The CS Points can be used to exchange whitelists and NFTs, even ether (ETH), or other cryptocurrencies.

In addition, as an AI-powered leading company in the industry, Baidu Japan is also developing 3D virtual human decentralized applications (dApps), called “mushroom princess” that can be used by all. Additionally, there will also be 3D “mushroom pets” only available to CryptoSimeji holders.

CryptoSimeji can be purchased from OpenSea at: https://opensea.io/collection/cryptosimeji-official/.

About Baidu Japan Inc.

Established in December 2006, Baidu Japan Inc. is the hub of Baidu Group’s overseas market expansion. It functions as the base of Baidu’s global business and serves as the launching pad for proven products to expand to other regions. For example, the Top1 keyboard app in the Japan market, Simeji, and the advertising platform popIn Discovery under Baidu’s subsidiary popIn have both expanded from Japan to other global destinations. Baidu Japan Inc. is also actively launching new products in the social metaverse and Web 3.0, further accelerating its innovation.

About CryptoSimeji

CryptoSimeji is Baidu Japan’s first step in Web 3.0, which uses Simeji App’s logo mushroom as the IP prototype, combined with the kaomoji culture, to create the world’s first kaomoji avatar NFT project. It serves as a multilingual communication platform for NFT enthusiasts around the world.

RLWC 2021 Concluded: CoinEx Witnesses the Big Moments as the Exclusive Cryptocurrency Trading Platform Partner 1552

According to the official news, the Rugby League World Cup 2021 (RLWC 2021) drew to a successful close on November 19, 2022. Over the last month or so, this peak event presented global rugby fans with many brilliant moments. Meanwhile, CoinEx, the Exclusive Cryptocurrency Trading Platform Partner of RLWC 2021, also witnessed all the big moments of the athletes throughout the tournament.

England won the Wheelchair Rugby League World Cup champion with a 28-24 triumph over France on November 18, 2022. The next day, Australia claimed the Rugby League World Cup title following a 30-10 victory over Samoa in the men’s final. It is worth mentioning that Australia has won the men’s Rugby League World Cup 11 times during the past 12 RLWCs.

Meanwhile, in the women’s final held on the same day, Australia claimed a third-straight Rugby League World Cup title with an overwhelming 54-4 win over New Zealand. Australia dominated both men’s and women’s finals of RLWC 2021, putting a perfect end to this year’s tournament.

Before RLWC 2021 started, CoinEx announced that it would become the Exclusive Cryptocurrency Trading Platform Partner of the global event to provide sponsorship, cheer for all athletes, and witness their glory on the rugby field.

As a world-renowned crypto exchange, CoinEx has earned extensive user recognition with easy-to-use products, fast and stable performance, and smooth trading experiences. Putting users first, CoinEx aims to make crypto trading easier and offer services available in multiple languages as the gateway for all users to the crypto world.

Available in 15 languages, including English, Spanish, French, and Portuguese, CoinEx now offers a versatile product family that covers fiat trading, spot trading, futures trading, margin trading, AMM, and financial services, and its easy-to-use, secure, and reliable crypto trading services benefit over 3 million users across more than 200 countries and regions. In addition, the exchange also features trading sections for BTC, BCH, and stablecoins, as well as 600+ first-rate, innovative cryptos, offering crypto users more trading options.

During the RLWC 2021, CoinEx cheered for athletes with fans from all over the world. Together, the world witnessed athletes sparing no effort to accomplish their goals as they display “Beyond Limits” sportsmanship. CoinEx advocates the idea that “everyone is equal in the blockchain world”, which echoes the spirit of fairness and equality, as well as the commitment to new accomplishments, championed by sports events.

CoinEx believes that the blockchain space offers a level playing field. Decentralized crypto technology is meant to benefit everyone, and all crypto users deserve respect. All investors, both professional and retail, should be granted equal access to the crypto market. As such, CoinEx strives to clear away the restraints of traditional finance and the learning barriers of the crypto industry. While building a blockchain world where everyone is equal, the exchange will work side by side with users to make the blockchain space a better place.

Although RLWC 2021 has been rounded off, the spirit of equality and fairness jointly championed by CoinEx and sports events will continue. In the future, the exchange will keep improving user services while providing global users with easy-to-use crypto products, as well as convenient and fast trading experiences. CoinEx will deliver on its promise to offer global users equal, fair, and unrestricted access to crypto products and crypto investment.

KEY3․id Launches Bored Ape Domain ․bayc, the First Digital Identity Bound to Blue Chip NFTs 1691

Today at 20:00 (UTC+8) KEY3.id, a distributed, open, and extensible naming system launched the first Blue Chip NFT bound decentralized identifier (DID) .bayc. Bored Ape (BAYC) NFT holders now claim the corresponding numbered DID, e.g. 0000.bayc, for free at KEY3.id. The .bayc DID is bound one-to-one to the BAYC NFT, and there are only 10,000 DIDs available to claim.

According to the KEY3.id, the .bayc DID is the first ABT (Asset Bound Token) tied to a Blue Chip NFT and is only available to BAYC NFT holders and is not transferable. KEY3.id ‘s CEO Kory Pak tweeted that .bayc may usher in a new stage of “Asset as your DID”.

The launch of .bayc immediately generated mass buzz and followers in the BAYC community, including some of Web3’s most famous influencers. Game Space CEO Michael Cameron minted 6669.bayc and changed his Twitter name into “Michael Cameron 6669.bayc”; former Huobi Global CEO 0xLivio minted 2883. bayc, and also changed his Twitter name accordingly.

Michael Cameron said: “.bayc combines the uniqueness of short digit domains and the numeric features of Bored Ape and only BAYC NFT holders can claim it, which can effectively reflect the assets of DID holders. .bayc is expected soon to become the most sought-after DID , and may even drive up the price of BAYC NFT, especially favorable to the ones who possess great numbers. “

Several BAYC NFT holders said that the most valuable aspect of .bayc is the Asset Bound Token feature. It ensures its reliability, follows the NFT and cannot be traded separately, and once the NFT has been transferred or traded, its corresponding DID will also be destroyed.

KEY3.id CEO Kory Pak continued that KEY3.id will soon partner up with dozens of Wallets, DeFi, GameFi, SocialFi, dApps and other projects, including Bitkeep Wallet and KuCoin Wallet to collaborate on the use of .bayc such as replacing the long public address into easy to read and memorable DID that can be linked to your wallet to send and receive funds,transfer tokens or NFTs, use as an ID, social networking, GameFi and other Web3 scenarios.

In addition to .bayc, KEY3.id will soon support the DIDs of 20 other Blue Chip NFT binding domain names such as .punk, .doodle and .mfer etc. According to its official website, a community voting campaign will be opened in early December and the NFT project with the highest number of votes that week will be available to mint for its corresponding domain name.

About KEY3.id

The KEY3.id is a distributed, open, and extensible naming system based on the Ethereum blockchain. .did is the 1st DID launched by KEY3.id, aimed to provide users’ free with decentralized identity in Web3 with the features of Free to claim, Free to renew, Free forever. KEY3.id also supports the DIDs of 20 other Blue Chip NFT binding domain names such as .punk, .doodle and .mfer etc.

Twitter: https://bit.ly/tuiwly
Discord: https://bit.ly/ggwly
Medium: https://bit.ly/zhongwly
Website: https://KEY3.id