The Future of Social Media 1543

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Euroclear to invest in IZNES, a leading solution enabling an innovative funds distribution model 1668

Euroclear and IZNES today announce that Euroclear will acquire a stake in IZNES, a pan-European funds marketplace based on blockchain technology. The transaction will be subject to customary closing conditions and regulatory approvals. Financial terms will not be disclosed.

Established in 2017, IZNES is a regulated company operating an international platform for subscriptions and redemptions of shares of European funds, compatible with various distribution channels. IZNES simplifies and harmonises the subscription processes, brings more transparency and provides an improved customer experience both for management companies and institutional investors.

Building on the acquisitions of MFEX in 2021 and Goji in 2023, Euroclear continues to enhance its Euroclear FundsPlace® offering, the end-to-end funds platform solution across mutual and money market funds, alternatives funds and ETFs. Through this strategic partnership with IZNES, Euroclear will complement its funds services on the French market and beyond and continue the delivery of its funds strategy by playing an active role in the development of innovative funds distribution models.

Philippe Laurensy, Head of Product, Strategy and Innovation at Euroclear, said: “Our partnership with IZNES fits with Euroclear’s ambition to innovate and bring efficiency to the financial markets. We are convinced that the mutualisation of data and further automation of processes, supported by digital technologies, have a real potential to reduce the overall cost of funds distribution. IZNES’ solution has already delivered benefits to its users and our partnership is a natural step to broaden its usage at a larger scale.”

Christophe Lepitre, Chief Executive Officer of IZNES: “This operation with Euroclear marks a key milestone in the development of IZNES. We are convinced that together we must continue to build innovative solutions that make the most of blockchain technology for the greater benefit of our customers. IZNES and its shareholders are delighted at this prospect.”

About Euroclear

Euroclear group is the financial industry’s trusted provider of post trade services. Guided by its purpose, Euroclear innovates to bring safety, efficiency and connections to financial markets for sustainable economic growth. Euroclear provides settlement and custody of domestic and cross-border securities for bonds, equities and derivatives, and investment funds. As a proven, resilient capital market infrastructure, Euroclear is committed to delivering risk-mitigation, automation and efficiency at scale for its global client franchise. The Euroclear group comprises Euroclear Bank, the International CSD, as well as Euroclear Belgium, Euroclear Finland, Euroclear France, Euroclear Nederland, Euroclear Sweden, Euroclear UK & International.

About IZNES

IZNES is the first European blockchain-based fund marketplace. IZNES offers a disruptive alternative to traditional fund distribution channels and allows asset owners to subscribe directly to all types of funds from asset managers. The use of IZNES’s blockchain technology improves operational efficiency and offers to institutional investors and asset managers an optimal level of security and IT resilience. IZNES is a regulated investment firm authorized by the ACPR and supervised by the AMF. Its services are passported in Luxembourg, Ireland, Germany, Austria and Belgium.

This project launched 3 new products in a week! 2919

Yet another time, when Isotopic manages the incredible. While other projects display roadmaps stretching years in the future even for a simple Minimum Viable Product, Isotopic abolishes its own, as the graphic designer cannot keep up with the development team!

Last week, Isotopic announced the release of its Asset Store, which also came with a complete revamp of the Game Store’s interface. Now, the release of the Isotopic SDK is made public, and with it, support for Cross-Game rewards. So what is Isotopic, and how does this project keep on building so many solutions, working with over 260 live game titles?

A gaming platform for all needs – Already LIVE!

Browse unlimited games for all platforms on the Isotopic Game Store, discover new games through video content on Isotopic Shorts, and gather all of your favourite games in one place with the Isotopic Client.

Create your very first videogame with 3D models from the Isotopic Asset Store, connect your own games with the Isotopic ecosystem using the Isotopic SDK, and seamlessly blend with other Game Universes, using Isotopic Cross-Game Assets.

Just head over to store.isotopic.io where you’ll find the whole ecosystem!

The main goal of isotopic – Own your games

In an ever-growing market of Indie Games, it becomes inefficient and expensive to browse and try out new games that end up sitting in your library without use.

Isotopic arrives to give you control of your game library, allowing you to truly own your game copies, which can be traded, exchanged, or otherwise repurposed! Tokenized game licences create a new economy with active exchange of game copies between users.This empowers small creators to reach wider audiences and show their talent, while gamers unlock new experiences for minimal cost.

The latest releases and future of isotopic

It’s been 3 months into 2024, and already Isotopic’s ecosystem has expanded to nearly double. But in just a week apart from first to last, 3 new solutions see light.

The Isotopic Asset Store, brings a marketplace for game development assets including 3D Models, prefabs, sounds, effects, and scripts. With the release of the Isotopic SDK, game developers can now integrate the Isotopic Ecosystem into their games, allowing things like login, Cloud Saves, and access to the third solution, Isotopic Cross-Game Assets. Now developers can add rewards into their games, which can transcend game worlds, and users who own them can use them in multiple different games.

So what is in the future of Isotopic? All of the solutions in the Isotopic Ecosystem are only set to grow even more from now on, with new updates, releases, and developments going live rapidly! Collaborations with gaming projects are in the works, and mean users will get the chance to earn exclusive items and games, so if you are interested in that, you should join the Isotopic Community!

Bullish performance sets new ATH for Pop Social’s AI SocialFi multi-chain token PPT 3196

The Popular Multi-Chain AI SocialFi Project, Pop Social, Celebrates Bullish Rally for $PPT Setting New ATH of $0.51 on Bybit in Under 24 Hours.

The rapid growth of the Web3 SocialFi sector bursts through as Pop Social, the leading multi chain AI SocialFi project, emerged triumphant when its native token, $PPT, surged to unprecedented heights, setting a new all-time high (ATH) of $0.51 in under 24 hours. Indeed, the popularity of the largest SocialFi project on the BNB Chain is evident by this incredibly bullish performance from the platform’s native Pop Token ($PPT).

To highlight, $PPT saw a remarkable upward momentum where the asset witnessed a staggering surge from $0.26 to $0.51 in under 24 hours. In particular, for the $PPT Community Sale Round 1 participants, their $PPT value is up by 300%. Furthermore, this move was accompanied by a significant increase in trading volume, surpassing $8,000,000, again setting new records for the AI SocialFi project.

As a founding cohort on the opBNB Chain, Pop Social began its journey to onboard the next billion users to Web3. So far, the multi-chain platform has unveiled bridges to other thriving blockchain ecosystems like Polygon, Linea, Blast, Ethereum, and others, thus inviting more.

Users across multiple chains to leverage the creator economy on Pop Social. The latest initiative from the Pop Social team to enhance the Web3 SocialFi experience includes NFT Bridging from Ethereum to the BNB Chain to alleviate high gas fees for its users.

Over the last month, Pop Social set a series of impressive milestones, including surpassing 500,000 registered users on the Pop DApp and establishing ecosystem partnerships with over 100 esteemed organizations. Pop Social also saw an exponential surge in content creation, celebrating the 17 millionth to the 20 millionth unique content in a matter of weeks. With over 20 million unique content creations and counting, Pop Social continues to witness unprecedented demand for SocialFi within the Web3 ecosystem.

At the heart of the Pop Social Ecosystem lies its cutting-edge AI technology, which powers AI Creator Tools aimed at eliminating the barrier to creation. By monetizing time and tokenizing innovation, Pop Social offers users an equitable and transparent platform to unleash their creativity and tap into a thriving economy. With strategic partnerships with industry leaders such as ChatGPT and SORA, Pop Social is poised to unveil its AI-powered creator tools, chatbot, and unrivaled algorithms, further solidifying its position as a trailblazer in the Web3 landscape.

After dedicated months towards building the ultimate AI Social platform to simplify the onboarding process to Web3, Pop Social has become a flourishing ecosystem for content creators and consumers worldwide. The ecosystem also boasts GameFi elements such as account level-ups, equipping dynamic Accessory NFTs, and opening Treasure Chests to keep their users delighted and pleasantly engaged. Join the Pop Social Community now and dive into the endless possibilities of AI and SocialFi on Web3.

Solmedia Becomes First To Integrate Solana And Filecoin On Their Censorship-Resistant Platform 3668

Solmedia, a decentralized content-sharing platform, has announced that it has successfully become the first to integrate the Solana blockchain and the latest Filecoin on-chain InterPlanetary File System (IPFS) technology. With the support of its native token $MEDIA, users will now be able to leverage Solana’s high-performance blockchain architecture and Filecoin’s decentralized storage capabilities within its censor-resistant ecosystem. The move will ensure that users’ content remains secure and tamper-proof against unauthorized access or manipulation.

In a statement to the press, a senior representative for the company said, “Our mission at Solmedia has always been to uphold the principles of free speech and transparency in the realm of Web 3.0. By harnessing the power of Solana and Filecoin alongside the $MEDIA token, “We aim to help users evade propaganda and censorship by having absolutely zero control over their data and content-sharing experiences”.”

Integrating Solana and Filecoin with the ecosystem is aimed at helping users access the lightning-fast transaction speeds and low fees at Solana, coupled with Filecoin’s decentralized storage network, to make their content-sharing experience more seamless.

He went on to add, “Whether it’s uploading, streaming, or accessing content, users can expect swift and uninterrupted access to their favourite media on the Solmedia platform. Through the $MEDIA token, users can also actively participate in shaping the future of online content. The community-driven approach to media consumption is in line with its core philosophy of zero censorship so an environment can be achieved where diverse voices can flourish without fear of suppression or bias.”

As the first decentralized content-sharing platform to achieve the milestone, the company is looking to challenge the dominance of big tech corporations in the digital space.

He continued. “By providing a secure, censorship-resistant platform for content creators and consumers alike, Solmediawants to play its part in building the emerging Web 3.0 ecosystem. The $MEDIA token is the cornerstone of Solmedia’secosystem and will facilitate transactions, incentivize community engagement, and reward content creators for their contributions.”

Content creators interested in learning more about Solmedia and the $MEDIA token can visit the website today and check out their white paper.

About Solmedia

Solmedia is a decentralized content-sharing platform built on the Solana blockchain. Solmedia is a decentralized content-sharing platform on the Solana blockchain being the first to confidently ensure a secure on-chain video streaming experience for content creators and consumers across Web 3.0.

Website: https://sm.network
Twitter: https://x.com/SolMediaTech
Telegram: https://t.me/SolMediaTech
Whitepaper: https://whitepaper.sm.network

Walletry – on the wave of technological progress 3993

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The Walletry crypto wallet team constantly introduces new and proven technical solutions aimed at increasing comfort and protection for its users. Let’s talk about some of them.

First of all, it is worth highlighting the use of cross-chain bridges, which allow traders to change assets from different blockchain ecosystems. The internetwork exchange is based on a smart contract, it takes place quickly and is not subject to additional fees.

Walletry developers pay special attention to the aspects of security and reliability. When creating a wallet, a Seed phrase consisting of 12 English words is generated. It, together with the private key, provides access (return of access) to the assets stored on it. Two-factor authentication (2FA) is used, when in addition to the password, when logging into your account, you need to enter a code that will additionally be sent to your smartphone or e-mail.

And yet, development of a version of the crypto wallet for personal computers has already begun. It will be no less convenient than that available for mobile devices.

One thing is obvious. The Walletry team still has many tasks to solve, because its global goal is to make the project one of the most innovative and in demand.

Walletry: https://walletry.ai/

 

Disclaimer: This is a Press release. The statements, views and opinions expressed in this article are solely those of the content provider and do not necessarily represent those of our website. We does not guarantee the accuracy or timeliness of information available in such content. Do your research and invest at your own risk.

MultiSwap: The fastest and cheapest cross-chain swapping solution 4314

MultiSwap is a smart routing multichain aggregator that enables multichain swaps between EVM and non-EVM networks alike. MultiSwap allows users to securely swap any asset for any asset on any network to any wallet at transaction speed.

Web3 is in need of a multichain solution that conforms to the highest standards of security through technical architecture, OpSec, and business best practices. Ferrum Network has committed themselves to building the infrastructure needed to support such an interoperability protocol.

As it stands currently, Web3 users do not have a go-to cross-chain swapping protocol. Users are relegated to performing multiple transactions using multiple DEXs on multiple networks combined with 3rd party bridges in order to carry out what could otherwise be a single cross-chain transaction. With the Ferrum Foundation backed project, MultiSwap, users can now seamlessly move assets across networks using a single interface. Not only does this benefit users but it also will help to reduce the layers of friction that exist for networks looking to attract liquidity to their chain while also making assets on integrated networks more composable.

MultiSwap competitive benefits

There are a few other competing products on the market including Router Protocol, Rango Exchange, Rubic, and Celer. The advantage that MultiSwap has over its competitors is that the MultiSwap Team has been able to analyze what has worked well and what sort of things could be improved with existing products. One of the key differentiating factors of MultiSwap is that it does not create large liquidity honeypots. These liquidity honeypots along with implementation of lock and mint architecture directly into the swap protocol core have been the vector for most of the interoperability exploits that have occurred in Web3. Therefore, MultiSwap is not only a much more secure alternative to its competitors but by opting against utilizing this sort of technology, it makes the MultiSwap solution significantly faster with cross-chain transactions being executed in as little as 30 seconds.

On top of being the fastest cross-chain swapping protocol on the market, MultiSwap is currently operating without any platform fees, making it the most inexpensive option on the market as well.

MultiSwap feature highlight

  • Send destination gas with MultiSwap. With MultiSwap, users can pay the destination chain gas fees using the origin chain’s native token. Gone are the days of asking a friend to send you a small amount of a token to pay for gas. Gone are the days of relying on faucets and centralized exchanges to acquire gas tokens.
  • Send to any destination address. With MultiSwap you can swap assets and send the destination chain token to a different wallet address than the address on the origin chain. You can also make cross-chain payments using this feature.
  • Loyalty rewards for using MultiSwap. Users can earn SWAPS in rewards for each transaction they conduct on MultiSwap. The amount of SWAPS earned can be increased based on factors such as volume of swap, staked balance of SWAPS, Liquidity Balance provided by the user and more.

Ferrum Network enables MultiSwap interoperability

As a protocol, Ferrum (FRM) wants to enable the seamless development of multichain products; With its build once, deploy everywhere motto, this approach includes creating demo and use case products that showcase the protocol’s capabilities. Over the last few years, Ferrum has built one of the most sophisticated interoperability protocols in space. MultiSwap is the first protocol use case developed by the Ferrum Team that serves as a multichain DEX aggregator, enabling swap of any token across chains with a click of a button. Showcasing Ferrum Mainnet’s capabilities.

The Ferrum Foundation

Ferrum Foundation’s primary goal is to encourage developers and builders to adopt Ferrum Mainnet and its ecosystem. By backing the MultiSwap Team, Ferrum Foundation has enabled them to build and launch MultiSwap as the first application to utilize Ferrum’s Multi-Chain Token Standard, Ferrum Mainnet’s Quantum Portal remote balance state tracking and remote transaction execution in a modular, highly simplified manner. Furthermore, MultiSwap core, initially developed by the Ferrum team, will serve as the perfect use case to showcase how easy it is to migrate existing dApps to Ferrum’s mainnet infrastructure and seamlessly add integration with a multitude of chains.

MultiSwap Rollout

Product rollout began on 14-March-2024 at 18:00 UTC. The Ferrum Foundation, Ferrum Core Team and MultiSwap teams held an X (formerly Twitter) space shortly after to go over the features, benefits and use cases of MultiSwap. The teams also covered the launch of the SWAPS token as the first token to launch on Ferrum Mainnet and to utilize Ferrum’s Multi-Chain Token Standard. The SWAPS token will also be available on EVM chains thanks to the Multi-Chain Token Standard.

The MultiSwap team has created a sustainable loyalty and reward ecosystem with the help of the Ferrum Foundation. The ecosystem is designed to reward users of MultiSwap, with a focus on rewarding early adopters who utilize projects on Ferrum Mainnet such as MultiSwap itself prior to any applicable TGE events.