The Future of Social Media 876

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Covalent Taps IBM Blockchain to Help Track the Carbon Impact of its AirCarbon-based Fashion Goods 3855

IBM (NYSE: IBM) and Covalent, a fashion brand recently launched by Newlight Technologies, today announced that Covalent is using IBM Blockchain technology on IBM LinuxONE so consumers can track the carbon footprint and supply chain of its sustainable, AirCarbon-based fashion accessories, from eyewear to handbags. Purchasing sustainable products is a growing motivation for consumers. A recent study by IBM showed 57% of consumers surveyed were willing to change their shopping habits to reduce environmental impact. Covalent’s products, which can be purchased on its website, are made with AirCarbon, a biomaterial made by microorganisms that is meltable and can be used as an alternative to fiber, plastic and leather. Because it is made using renewable power, AirCarbon is certified as carbon-negative by the Carbon Trust, meaning it reduces the amount of carbon in the air.

In addition to being part of a new category of “regenerative” products emerging that can have a positive impact on the amount of carbon in the atmosphere, Covalent’s AirCarbon-based products provide a new level of traceability through the application of IBM Blockchain technology. Often, when consumers buy products labeled as sustainable fashion, they cannot see a verified record of how the product was made or how it affects the environment. Covalent’s products bridge that gap with a blockchain-based number that can be used to show the steps in the production process for that specific product as well as its third-party-verified carbon impact so customers can view impact the product is having on the environment.

A unique 12-digit number printed on each Covalent product, known as the “Carbon Date,” represents the time when the AirCarbon used to create that specific product was created. The number can be entered into Covalent’s website to trace the steps that went into creating the product. The supply chain journey that brought each product to life is stored in an immutable record on the blockchain and stretches from when the AirCarbon was formed and molded into a handbag to who independently verified its carbon footprint and when it was moved to a stockroom.

“Our goal was to give people the information they need to decide what kind of impact they want to make,” Newlight CEO Mark Herrema said. “With IBM Blockchain and LinuxONE technology, we can now provide visibility into not only the steps used to make each Covalent product, but also the carbon impact that each specific product has on the environment. For us, that’s important, because it helps make tangible the unique pathway that led to the creation of that product.”

By working with IBM Business Partner Cognition Foundry, a services provider and systems integrator, Covalent is able to host its IBM Blockchain solution on IBM LinuxONE, a highly secured server for mission critical workloads and that provides scalability and resiliency, including the industry’s first and only FIPS 140-2 Level 4 certified Hardware Security Module (HSM).[1]

“Blockchain’s ability to foster trust gives Covalent’s customers a better understanding of how their products were made,” said Alistair Rennie, General Manager of IBM Blockchain. “In turn, Covalent can create a better customer experience, and a better opportunity for consumers to understand how their choices impact the environment. This is another great example of how blockchain is supporting our mission of using technology for good.”

AccuChain Secures Investment from Vertex Partners 4341

AccuChain, Inc. today announced that it has received an investment from Vertex Partners Inc. in Tokyo, Japan. This investment will accelerate development of AccuChain’s Human Resource technology software. The funding also demonstrates Vertex Partners’ long-term vision and commitment to launch AccuChain in Japan and other countries in SE Asia. AccuChain is developing a resume validation and recruitment platform. This innovative platform will allow individuals to create their own validated resumes and enable HR departments to find the best qualified candidates.

Vertex Partners, a business development firm, reveals that there is a growing need for AccuChain in SE Asia. Junichi Yukihira, Co-founder of Vertex Partners Inc., said “It is very exciting and also significant for us to have the opportunity to participate in the AccuChain investment this time. We highly value the potential of AccuChain’s HR solutions based on AI/machine learning and blockchain technology, and as their business co-creation partner, we are now working together to develop markets in Japan and other Asian countries. We are confident that this investment will strengthen our relationship.” Hiring in SE Asia demonstrates a growing need for qualified candidates. AccuChain will reduce bad hires using validation methodologies, immutable records, matching of jobs to qualified candidates and uncovering false information.

AccuChain CEO, Tim R. Connelly adds “The Vertex Partners investment demonstrates the importance both of our organizations see in next generation HR recruitment software. The combined resources of our companies will make a positive difference in the successful launch of AccuChain in Japan and then SE Asia.” AccuChain is working to improve their hiring process, and create a new standard for applicants’ digital resumes. The technology will help reduce fraudulent resumes.

Stratis Brings Blockchain as a Service to All Businesses via Its C# Native Platform 4947

Stratis was created for a simple purpose – to provide enterprises with blockchain as a service (BaaS) solutions, designed to implement complex blockchain architecture within mainstream coding languages, used by everyday companies away from the crypto niche. It does this through cloud solutions, support for C# and .NET application building, alongside tool customization via its open source protocol. The result of this? Stratis unlocks the power of blockchain technology for mainstream businesses, and unlocks the mainstream market for the blockchain industry – two powerful combinations.

Enterprises that find themselves relying on the Stratis tool set will access a less expensive and less complex blockchain building framework. Companies no longer need to purchase and manage their own full nodes, nor do they need to build a blockchain infrastructure from scratch – something which is niche and represents a huge barrier to entry by setup cost to all but the largest of companies. Moreover, businesses in need of smart contract support will be pleased to find that Stratis supports virtual machines via Microsoft’s Azure cloud platform.

Stratis – Tailored with Perfection

Stratis holds several key values that make it an optimal choice for blockchain operations – decentralization, privacy, scalability, practicality, accessibility, reliability, security, and performance. To better understand this, Stratis blockchains run a number of cloud-based full nodes, so decentralization is assured. Privacy is guaranteed – through cryptographic encryption, all transactions and communications remain private. Stratis is also keen on providing an adaptable degree of scalability, achieved through the means of intuitive sidechain usage.

Companies looking to leverage the power of smart contracts must know that Stratis is the only platform providing support for C# execution, so developers can efficiently code self-enforcing programs utilising their existing development tools and existing knowledge of a rich and versatile programming language. Stratis is also working on facilitating cross-chain communication between contracts running within Stratis’ ecosystem and those deployed on the Ethereum blockchain, hence increasing their suitability for today’s interconnected world.

STRAX Swap on Binance

In September 2020, the team introduced STRAX, a more powerful protocol designed to flawlessly integrate within the platform’s existing business model. Previously-minted STRAT tokens have been swapped to STRAX tokens on a 1:1 basis via Binance. Following the shift, Stratis will introduce a series of other advanced features, such as the STRAX SideChain, Stratis InterFlux, SegWit support, cold-staking, the DeFi app library, IoT development tools, and many others.

Since STRAX is based on the proof-of-stake consensus mechanism, network participants can receive token-based rewards in exchange for staking their STRAX tokens. Stratis is well-aware of the security risks posed by hot wallet storage, so the team has decided to use cold-staking for ideal token security.

2021 – The Year for Stratis & BaaS

In Q1 2021, Stratis will launch the Unity Development Kit (allowing the integration of NFTs and decentralized identities within the gaming ecosystem), the DeFi Software Library (a catalogue of C# standardized smart contracts), the Stratis DAO (a means of funding next-gen developments via voting), the Stratis System Contracts (introducing on-chain logic and simplifying user-driven processes), and the mobile wallet featuring token support (supporting tokens issued on the Cirrus Sidechain).

In Q2 2021, Stratis will launch the Python Development Kit (allowing Python coders to build on Stratis), the IoT Development Kit (meant to introduce Stratis solutions to IoT hardware), a new version of Proof-of-Stake (boasting improved security and additional features), Stratis Oracles (a distributed means of accessing off-chain data), and Dex Mobile Support (allowing mobile trading of SRC20 tokens).

In Q4 2021, Stratis will launch Ethereum Interoperability (known as InterFlux, this will enable usage of wrapped STRAX tokens on the Ethereum chain), alongside the STO & Digital Asset Platform (providing the tools needed to manage token offerings).

Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration 5717

Dotcom, whose website Megaupload was once the 13th most popular site on the Internet and responsible for 4% of all Internet traffic, said K.IM turns “digital files into file shops. Users can use our service to package a file that they want to sell into an encrypted container file and then they can place it anywhere on the Internet. Customers who want to access the content inside the encrypted container can make a payment using cryptocurrency like Bitcoin Cash.”

Asked why he was excited about K.IM and Bitcoin Cash in particular, Dotcom said that while Bitcoin (BTC) has been a great tool for asset storage, Bitcoin Cash is “great for payments” for services like K.IM and offers new financial opportunities for consumers, vendors and investors. Kim had the following to say about the crypto market:

“My opinion is that crypto use is on the rise and BCH is in a good position to accumulate market share. For me it’s simple: The more users you have the more value you have.”

“The winners in the crypto race will be decided by vendors and users. Focus on the fundamental question: What do vendors and users want? Low fees, fast transactions, high security and ease of use.”

He went on to say that Bitcoin Cash was currently “undervalued” and that the “upside potential for those who missed the BTC train” is enormous. Bitcoin.com Founder and friend of Dotcom, Roger Ver, said that Dotcom has “always been ahead of the rest of the market and that people should pay attention to his predictions.” He went on further to say:

“When you look at interest in BTC these days, a lot of it comes in trying to chase its historic investment gains. As long as the price keeps going up, there is going to be a lot of interest. But what happens when people want to start actually using it to pay for things? They will discover the limitations of Bitcoin and look for an asset that can be both an investment and a true peer-to-peer payment system like Bitcoin was originally meant to be. That’s what Bitcoin Cash is.”

SwiftPass and Wallyt to Partner with Findora on Payments Network 7021

Findora announced today that the company will integrate their solutions with SwiftPass, a leading mobile payments service provider in Asia, and Wallyt, a Hong Kong based Fintech that provides international mobile payments and open banking solutions. Findora is a blockchain network that leverages zero-knowledge proof technology to ensure privacy for financial transactions while remaining auditable. Findora supports confidential transaction processing, verification and asset issuance for any cryptocurrency or financial asset, such as equities, derivatives, debt and cash.

“Among its peers, Findora has a unique approach to financial systems, with a balance between transparency and privacy for building a large-scale transaction network. We are excited to partner with Findora and, together, provide more Fintech solutions,” said CEO of Wallyt, Tong Liu.

Wallyt’s global presence and SwiftPass’ expansive platform and user base are ideally suited for Findora’s confidential ledger. The use of Findora is expected to provide enhanced data safety and privacy for the financial institutions and other clients they serve.

“Findora Development Foundation is excited to partner with two dynamic platforms in Wallyt and SwiftPass, in the constantly evolving Fintech and payments sector. The Findora blockchain’s unique approach to combining cryptography and blockchain will help Wallyt and SwiftPass achieve both confidentiality and auditability,” said F.I.R.S.T. Director of Findora Foundation, Paul Sherer.

MEG Announces Purchase Agreement for 2,000 Units of D1, BYD’s Custom Electric Ride-hailing Vehicle 8019

Ideanomics (NASDAQ: IDEX) (“Ideanomics” or the “Company”) announces that its Mobile Energy Global (“MEG”) and its contracting entity Qingdao Chengyang Medici have signed an agreement with Meihao Chuxing, a joint venture between BYD and Didi, to purchase an initial 2,000 units of model BYD D1. The ride-hailing vehicles are intended for deployment in multiple cities within China, with deliveries expected to begin in H1 2021.

“The D1 is a very thoughtfully designed ride-hailing EV and is a culmination of the latest design and technology to bring drivers and their customers an enjoyable travel experience. We are very pleased to work with Meihao Chuxing and BYD to promote the sales of the D1,” said Alf Poor, Ideanomics CEO. “Supported by a viable government subsidy program, the proliferation of EVs in China is a testament to the value that public and private partnerships can bring to large scale global challenges. We look forward to developing these types of partnerships and the rollout of more innovative vehicles like the D1 to our taxi and ride-hailing customers.”

Meihao Chuxing (Hangzhou) Automobile Technology Co., Ltd. was established in 2019, though a 65/35 joint venture between BYD and Didi with BYD having controlling interest. Launched in November 2020, model BYD D1 was jointly developed by BYD and Didi as the world’s first custom-built, all electric car for ride-hailing. The vehicles feature L2 Assisted Driving system, are linked with a fleet management system that helps large fleet operators track and optimize operational status, real-time energy management, as well as a myriad of other safety and comfort features. BYD D1 is equipped with its latest Blade Battery (LFP chemistry) with a range of 418 km (260 miles) and can reach top speeds of 130 km/h (81 mph). Didi Chuxing is deploying and promoting the ride-hailing service in a number of Chinese cities. Passengers can order the customized ride-sharing service via the Didi app.