The Future of Social Media 1583

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Liminal Custody Secures Key ADGM FSP License, Reinforcing Leadership in Digital Asset Custody 2468

Liminal Custody, a leading provider of digital asset custody and wallet infrastructure solutions, announced a landmark achievement today, the acquisition of Financial Services Permission (FSP) from the Abu Dhabi Global Market (ADGM) Financial Services Regulatory Authority (FSRA). This prestigious license is a significant milestone in Liminal’s journey, solidifying its commitment to regulatory compliance and innovation within the burgeoning digital asset space.

Obtaining the FSP positions Liminal as a trusted partner for institutions seeking secure and compliant solutions for safeguarding their valuable digital assets. Notably, the license grants Liminal the ability to operate as a regulated custodian within the Middle East, a rapidly growing financial hub. This expansion broadens Liminal’s reach and allows it to serve a wider range of clientele seeking best-in-class digital asset custody solutions.

Building Trust Through Regulatory Compliance

Mahin Gupta, Founder of Liminal Custody, expressed his satisfaction with the achievement, stating, “We are honored to receive the ADGM FSP license. This accomplishment represents the culmination of significant effort on behalf of our entire team, all dedicated to upholding the highest regulatory standards. Building trust within the digital asset industry, which is undergoing rapid evolution, is a core tenet of our mission. The ADGM FSP license serves as a powerful validation of our commitment to compliance. We are confident that this achievement will further empower us to deliver best-in-class custody solutions to our clients, ensuring the continued security and integrity of their digital asset holdings.”

The Symbiosis of Compliance and Innovation

The digital asset industry is experiencing exponential growth, with a corresponding demand for regulatory clarity to foster long-term stability and mainstream adoption. Liminal believes that a robust regulatory framework, when coupled with continuous innovation, is the cornerstone for building a secure and thriving digital asset ecosystem. By adhering to stringent regulations, Liminal ensures the safety and security of client assets, while its unwavering commitment to innovation allows it to develop cutting-edge solutions that address the evolving needs of the digital asset landscape. This two-pronged approach – prioritizing both regulatory compliance and technological advancement – positions Liminal as a leader in the digital asset custody space.

Commenting on Liminal achievement, Arvind Ramamurthy, Chief of Market Development at ADGM said: ” We congratulate Liminal on completing its licensing process and receiving the required Financial Services Permission (FSP) from the FSRA of ADGM. Liminal’s focus on regulatory compliance and innovative solutions in the space of digital assets aligns with ADGM’s vision for fostering a dynamic and trusted financial ecosystem that prioritizes upholding the highest standards of security and innovation. We look forward to witness Liminal’s contribution to the growth of the digital asset industry in Abu Dhabi and beyond.”

Amir Tabch, CEO of Liminal Custody Middle East and Senior Executive Officer of the Category 3C ADGM-regulated entity First Answer Middle East Limited, remarked: “Earning the ADGM FSP license is a clear indicator of Liminal’s ironclad dedication to compliance and innovation. This achievement not only positions us at the forefront of digital asset custody but also signals our pivotal role in its future evolution. By equally valuing regulatory compliance and technological progress, we aim to equip institutions with the confidence to explore the digital asset realm, tapping into its vast, transformative potential. This milestone is a springboard for Liminal’s continued growth and a significant contribution towards the digital asset industry’s maturity.”

About Liminal Custody

Liminal is a compliant and insured digital asset custody and wallet infrastructure provider that provides both MPC wallets and multi-sig wallets. Launched in April 2021, Liminal is a CCSS Level 3, SOC Type 2 and ISO 27001 & 27701 certified organization. Liminal is based in Singapore, has operations spread across APAC MENA and Europe, along with offices in Singapore, India and UAE.

Liminal takes pride in supporting businesses with their qualified and insured digital asset custody platform, which enables stress-free safekeeping of digital assets for institutions. Liminal also provides a cutting edge wallet infrastructure platform that is secure, compliant and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners and government agencies.

About Abu Dhabi Global Market (ADGM)

The Abu Dhabi Global Market (ADGM), an international financial center (IFC) located in Abu Dhabi, the capital city of the United Arab Emirates, opened for business on 21 October 2015. Established by a UAE Federal Decree as a comprehensive financial center, ADGM enhances Abu Dhabi’s stature as a global trade and business hub. It serves as a strategic connector between the burgeoning economies of the Middle East, Africa, and South Asia, and the rest of the world.

ADGM’s strategy leverages Abu Dhabi’s key strengths in areas such as private banking, wealth management, asset management, derivatives and commodities trading, financial innovation, sustainability, and more. It comprises four independent authorities: the ADGM Authority, ADGM Courts, the Financial Services Regulatory Authority, and the Registration Authority. As an IFC, ADGM governs the entire 114 hectares (1.14 square kilometers) of Al Maryah Island, a designated financial free zone.

$GTAI Listing on a New CEX: 2 Days Left 2908

Exciting news is coming for the cryptocurrency market as $GTAI, a token of GT Protocol, is preparing to get listed on a new CEX in just 2 days. After its successful debut on top platforms like Bybit, Kucoin, Gate.io, MEXC, HTX, and Bitget, $GTAI has emerged as one of the most promising token launches of 2024.

In celebration of this imminent listing on a new CEX, GT Protocol has announced a $10,000 giveaway as a sign of appreciation for the community’s support and enthusiasm for the project. The event details and instructions on how to participate in the giveaway can be found on GT Protocol’s official X channel.

On May 15th at 12:00 UTC, we will unveil a new CEX, where $ GTAI will be listed. This strategic expansion is not just a move but a leap towards enhancing $ GTAI’s liquidity and accessibility. It’s a step that will further establish $ GTAI’s presence in the global cryptocurrency market.

GT Protocol is a game-changer, pioneering an AI Layer for Web3, aiming to onboard 100 million users with its innovative technology. GT Protocol offers an AI model specifically designed for Web3 investments, trading, and portfolio management. It is also developing an AI tool similar to ChatGPT for the cryptocurrency market that will enable users to manage their crypto portfolios, execute trades on CEX and DEX, or engage with NFT platforms through simple text or voice commands. This tool will easily answer any query and fill up the gap in your crypto knowledge.

$GTAI proudly announces its partnerships with industry giants such as Binance, OKX, and Tron blockchain, leveraging these relationships to enhance the GT Protocol and expand its user base. Furthermore, GT Protocol has over 90,000 users of GTAPP and a vibrant community of 900,000 followers across various social media platforms.

Stay tuned for more updates on this promising project as it continues to make waves in the cryptocurrency and blockchain space.

XREX Singapore Receives MAS Major Payment Institution Licence 3108

XREX Singapore, a blockchain-enabled financial institution specialising in cross-border payments in emerging markets, announced today that it has obtained the Major Payment Institution (MPI) Licence from the Monetary Authority of Singapore (MAS), the nation’s central bank and financial regulator. This comes after it received its in-principle approval from the MAS in November last year.

Commenting on XREX’s engagement with the MAS, XREX Singapore Chief Executive Officer (CEO) Christopher Chye said, “Our engagements with the MAS have repeatedly shown us why they are internationally revered as a leading central bank and financial regulator. With this licence in hand, XREX Singapore will endeavour to bring blockchain-enabled digital payment currencies to ubiquity.”

XREX Singapore facilitates frictionless cross-border payments for import and export transactions, particularly for small-medium businesses (SMBs) in emerging markets. This strategic emphasis aligns with XREX’s mission to foster financial inclusion in emerging markets.

“The MPI licence is a testament to our unwavering commitment to the highest regulatory compliance standards. We look forward to working with one of the world’s leading regulators to make blockchain finance safe and accessible to the general public,” said XREX Co-founder and Group CEO Wayne Huang.

XREX Singapore will launch XREX Pay, a platform providing cross-border B2B payment features for corporates, as well as remittance solutions, such as helping migrant workers send money home. XREX Pay will support Singapore Dollar (SGD) and U.S. Dollar (USD) payment rails and stablecoins such as USDT and USDC, all while demonstrating a robust and practical implementation of the Financial Action Task Force (FATF) travel rule.

XREX Singapore’s licence encompasses a total of six payment services, namely:
i) Account issuance service;
ii) Domestic money transfer service;
iii) Cross-border money transfer service;
iv) Merchant acquisition service;
v) E-money issuance service; and
vi) Digital payment token service.

“XREX is approved for six of the seven payment services under the MPI licencing regime. With XREX Singapore as the group’s Asia Pacific headquarters, XREX looks forward to expanding its partnership with major banks, credit card institutions, and payment institutions to build next-generation financial systems that integrate traditional and blockchain finance,” said XREX Co-founder and Group Chief Revenue Officer Winston Hsiao.

About XREX

XREX Singapore is an MAS-regulated financial institution that leverages blockchain technology to make cross-border payments faster, cheaper, and safer for businesses globally. Its proprietary escrow payment feature, BitCheck, empowers enterprises to switch flexibly between digital currencies, stablecoins, or traditional currencies, thereby ushering their businesses into the new era of digital money. XREX Singapore also specializes in working with emerging markets businesses to help solve their issues with USD liquidity access.

XREX Group, is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. It provides enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide.

Founded in 2018 and operating globally under multiple licences, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps.

Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education.

The new energy index trading platform PHPGOV has announced a strategic partnership with leading energy companies to promote the development and application of energy globally 3973

As global demand for renewable energy continues to rise, the new energy sector has become a focal point for development by governments and corporations worldwide. Recently, PHPGOV, a leading new energy index trading platform, announced strategic partnerships with several top energy companies to jointly advance the development and application of new energy globally and contribute to building a clean and sustainable energy future.

PHPGOV, recognized as a pioneer in the new energy sector, is committed to establishing a globally leading new energy index trading platform that offers investors a secure and convenient channel for investing in new energy. By forming strategic alliances with top energy companies, PHPGOV aims to leverage its strengths and consolidate resources to explore development opportunities and innovative models within the new energy sector.

This strategic cooperation will encompass various areas including, but not limited to, technology research and development, market expansion, and industrial collaboration. PHPGOV and its partners will jointly conduct research and innovation in new energy technologies, pushing for breakthroughs and applications to enhance energy efficiency and utilization. Moreover, the parties will intensify market cooperation, collectively penetrate new energy markets, and expand sales channels for new energy products, thus promoting the healthy development of the new energy industry.

Additionally, PHPGOV will engage in industrial collaboration with leading energy companies to build a new energy industrial chain, fostering mutual growth within the industry. The partners will enhance collaboration in project investment, financial operations, and risk management to advance the realization of new energy projects and ensure the sustainable development and profitability of the new energy sector.

For PHPGOV, this strategic partnership is of significant importance. It will not only elevate PHPGOV’s influence and competitiveness in the new energy sector but also accelerate its global expansion. Furthermore, collaboration with leading energy companies will provide PHPGOV with additional resources and support, fueling the platform’s growth and expansion.

For the top energy companies, partnering with PHPGOV represents a crucial strategic decision. As a leader in the new energy index trading platform market, PHPGOV offers extensive industry experience and superior service quality, providing professional services and support to explore opportunities and business models in the new energy sector.

In conclusion, the strategic partnership between PHPGOV and leading energy companies will inject new vitality into the global energy sector, promoting the healthy development and sustainable growth of the new energy industry. PHPGOV is poised to make a positive contribution to building a clean, sustainable energy future.

PHPGOV Exchange Co., Ltd was established in October 2020 in the United States with the company number: 20201931985. The registered address is 1670 Broadway, Denver, CO 80202, United States.

Discover the rise of Surf Protocol: Becoming the top perpetual Dex on Bitcoin Layer 2 4308

Surf Protocol has achieved significant milestones, with its total trading volume exceeding $200 million and its Total Value Locked (TVL) surpassing $30 million in May, making it the largest perpetual DEX on Bitcoin Layer 2.

As the largest Perp Dex on BTC L2, Surf Protocol distinguishes itself by being selected for Binance’s prestigious Most Valuable Builder (MVB) Season 7 program. This recognition by Binance Labs highlights Surf Protocol’s innovative approach and its contribution to the blockchain ecosystem, particularly in enhancing Bitcoin native on-chain leverage trading and offering single-currency liquidity provision yield solutions that eliminate impermanent losses.

The competition within the Perp DEX arena is fierce and dynamic. Historically, platforms like dYdX have dominated the scene, capturing a substantial 59.7% of the 30-day trading volume as of October 2023. However, the DeFi ecosystem is inherently fluid, with Hyperliquid clinching the top spot by February 2024, showcasing the market’s evolving preferences and the shifting dynamics that new entrants like Surf Protocol are adeptly navigating.

Despite the competition, Surf Protocol distinguishes itself through a relentless pursuit of innovation tailored to meet the changing needs of its users. As the first to introduce a Bitcoin-denominated vault with zero impermanent loss and to allow BTC as collateral for trades, Surf Protocol has not only addressed key market gaps but has also set new benchmarks for what on-chain traders can expect. This innovative streak has propelled Surf towards a trajectory of rapid growth, with the platform nearing an average of 1000 daily users and aiming for higher total value locked (TVL) and volume.

Moreover, Surf’s acknowledgment of the competitive landscape doesn’t detract from its vision; rather, it fuels its drive to innovate. In a market where Perp DEXes like GMX have captivated users with sustainable fees and earning mechanisms, and where dYdX has pushed the envelope towards complete decentralization and scalability, Surf Protocol has carved its niche. It has done so by not only matching the pace of innovation but by also introducing unique features that resonate with a broad spectrum of users.

In a bid to further energize its community and incentivize trading activities, Surf Protocol has launched a series of campaigns that are setting the platform apart in the competitive DeFi landscape. These initiatives not only reward active traders but also provide lucrative opportunities for liquidity providers (LPs) and early supporters of the platform.

Surf Protocol’s innovative campaigns and focus on user rewards demonstrate its commitment to building a thriving DeFi ecosystem. Highlighting this commitment, Surf airdropped 100,000 USD value of award tokens to the first two weeks’ traders after the mainnet launch, showcasing a tangible effort to reward early adopters. By prioritizing community engagement and fostering a culture of inclusion, Surf Protocol is well-positioned to play a leading role in the future of decentralized trading.

Surf Protocol’s vision has garnered the support of industry leaders. In October 2023, Surf secured $5 million in funding from prominent investors including ABCDE Capital and Amber Group. This vote of confidence underscores the potential of Surf Protocol to bridge the gap between traditional finance and DeFi, catering to a diverse user base.

Surf Protocol invites traders, liquidity providers, and DeFi enthusiasts to join its mission of revolutionizing the trading landscape.

For more information, visit https://surf.one/
X: https://twitter.com/surf_protocol
Telegram: https://t.me/surf_protocol
Discord: https://discord.com/invite/Ma2NjR9uMs
Medium: https://medium.com/@surf.protocol

Sarson Funds Announces Official Launch of csprUSD Stablecoin on Casper Network Mainnet 4703

Sarson Funds, in partnership with the Casper Association, is thrilled to unveil the official launch of the csprUSD stablecoin on the Casper Network mainnet.

Following successful testing on the Casper Network testnet, csprUSD enters the digital currency landscape as a robust fiat-backed stablecoin, echoing recent innovations from industry leaders like Ripple and Cardano. Crafted with precision to pre-comply with anticipated U.S. regulatory standards including dollar-for-dollar collateral deposits held in with a U.S. banking partner, csprUSD mirrors the functionality of established industry titan USDC.

“We’re excited to see the culmination of our collaborative efforts with the launch of csprUSD on the Casper Network mainnet,” remarks Alizee Carli, Head of Ecosystem at the Casper Association. “This milestone underscores the growing momentum of applications and partners committed to leveraging stablecoins for critical infrastructure development.”

During its testnet phase, Sarson Funds witnessed a surge in user engagement and network expansion within the Casper ecosystem, indicative of a growing demand for stablecoins. Designed to foster growth while adhering to current and forthcoming US regulatory frameworks, csprUSD offers a stable, fiat-backed digital currency ideal for transactions on American exchanges.

The impending stablecoin legislation in the US highlights the need for robust regulatory measures to safeguard the cryptocurrency market. Sarson Funds CEO John Sarson emphasizes, “The launch of csprUSD marks a pivotal moment as stablecoin issuers seek to comply with the evolving U.S.regulatory landscape. Our rigorous testing during the testnet phase positions csprUSD as a compliant and trustworthy stablecoin.”

Sarson Funds, a leading asset manager specializing in the blockchain sector, has forged strategic alliances with industry stalwarts WeaveChain for development, BlockPass for compliance solutions, and Custodia Bank for secure banking services, ensuring the integrity and reliability of the csprUSD stablecoin.

For further details about csprUSD and its launch on the Casper Network mainnet, please visit [Stablecoin Index, LP official website] (https://www.stablecoinindex.io/).