The Future of Social Media 1281

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Concordium partners with Playbase.GG to connect trusted commercial partners to esports teams and gamers 981

Concordium will connect trusted commercial brands to gamers by partnering with Playbase.GG, a solution by software development company Ragebite, to deliver an Esports 3.0 platform.

The cutting-edge Esports technology from Playbase.GG has been in development for the last six years and will be released in the first quarter of 2023. It was perfected by a team with years of experience in the space, including working with leading brands in the Esports industry such as Logitech and Twitch. With this new venture, Playbase.GG aims to provide gamers with an immersive experience on an Esports 3.0 platform, allowing any stakeholder to enter the Esports industry and establish a business standpoint.

Esports ecosystems notoriously struggle to establish trust between organizers, players, teams, and brands: that’s where a new level of trust in stakeholders is needed, and where Concordium, which has a built-in ID designed to balance privacy and accountability, comes in. With the help of smart contracts, and with Concordium’s ID layer seamlessly ensuring that each wallet is connected to a real identity, verified through a third party ID provider, Playbase.GG aims to eliminate problems such as fake accounts, fake match score results, unverified or unpaid prize pools, and even prize pools maliciously changed during the tournament playoffs.

“Playbase.GG and Concordium have a partnership that we’re thrilled to develop further. The synergy between our two companies is an important moment as it advances the progression of our vision. We’re happy to see that the people from Concordium have recognized the potential of Esports, and we look forward to working together on developing a technology to bring better experiences for next-gen gamers and esports 3.0,” says Playbase.GG, CEO Boris Batocanin.

DeSo is Elon Musk and Jack Dorsey’s Answer for Decentralized Social Blockchain 1461

The DeSo Foundation announces the release of their ambitious roadmap to decentralize social media and build The Social Layer of Web3.

Milestones on the roadmap will be executed over the next 2 quarters to solve the major problem with social media today.

“Most people don’t realize that social media is more centralized than the financial system was when Bitcoin was invented. Only a handful of companies currently control what we see and do online. We can solve this problem by decentralizing social media and storing all content on a blockchain.” said Nader Al-Naji, the founder of DeSo.

The roadmap release comes as new messages emerge between Elon Musk and Jack Dorsey, showing his idea for a blockchain-based social media protocol that does payments and short text messages.

Additionally, there was a conversation between Elon Musk and Sam Bankman-Fried, founder of FTX, about making a blockchain Twitter or buying Twitter outright.

However, this may not be necessary considering what’s on DeSo’s roadmap.

DeSo released the first milestone on their roadmap with their MetaMask integration, which went live last week. It allows millions of Ethereum users to log in to DeSo with one click. They also plan to add more cross-chain communication bridges between ecosystems.

A move from Proof-of-Work to “Infinite Proof-of-Stake” is also in the works. Like Ethereum’s switch to Proof-of-Stake, DeSo Proof-of-Stake will reduce consumption and become more energy efficient.

A hackathon at a major Ivy League Institution where students can compete to build the next great decentralized social network is also in the works.

The above is expected to be completed by Q4, along with a critical COO hire to help scale business and marketing operations.

DeSo is a new layer-1 blockchain built from the ground up to decentralize social media and scale storage-heavy applications to billions of users. They raised $200 million and are backed by Sequoia, Andreessen Horowitz, and several others.

$DESO, the native currency of the DeSo blockchain, is listed on Coinbase.

Check out the full roadmap and claim your username on deso.com.

PointSwap partners with e-commerce and OMO giant 91APP to launch Web3 loyalty points exchange 1970

The PointSwap token exchange announced a partnership with one-stop e-commerce and online-merge-offline (OMO) software-as-a-service (SaaS) retail solution giant 91APP at the Token 2049 event. PoinSwap will build the largest Web3 loyalty points exchange program with its partners. As the strategic Web2 partner of PointSwap, 91APP is the leading omni-channel retail solutions provider in Taiwan, Hong Kong and Malaysia. Its platform boasts consumer brands, such as Philips, 3M, Timberland, The North Face and MAKE UP FOR EVER. As the strategic Web3 partner of PointSwap, ThunderCore will offer its expertise in core blockchain technology.

What is PointSwap

PointSwap is building a trustless protocol and mobile app that enable loyalty points to be freely traded on-chain and redeemed off-chain, said Cheryl Chueh, CEO of PointSwap. Consumers can painlessly manage their assets in loyalty points programs with a familiar e-commerce platform interface. By empowering Web2 loyalty points programs with Web3 ownership concepts, brands can incentivize existing customers to return and attract new customers, increasing the customer lifetime value and decreasing the customer acquisition cost.

Bringing DeFi to loyalty point programs and e-commerce

Many projects have tried to build technological solutions to the loyalty points exchange problem. One stumbling block is the difficulty of negotiating the exchange rate among different programs and brands. It’s almost impossible to have all brands agree on a fair rate of exchange and keep that updated with market conditions. With the automated market maker (AMM) mechanism frequently used in decentralized finance (DeFi), supply and demand will automatically determine the relative prices of the participants. What was difficult in Web2 could be solved using Web3 technologies.

Be the consumer portal to Web3 commerce and crypto off-ramp

People’s daily consumption is the foundation of the economy. PointSwap’s strategy is to be the Web2.5 portal that leads consumers to Web3 commerce, said Chueh. By allowing cryptocurrencies to be converted into loyalty points, PointSwap will act as a crypto off-ramp with real-world utility. The platform will further optimize the Web2 user experience to maximize user adoption of Web3 technologies, then implement foundational concepts like AMM, DeFi and decentralized ID in consumers’ daily lives and roll them out step by step. PointSwap calls on all interested brands to join the platform and revolutionize Web3 commerce together.

About PointSwap

PointSwap is a Web3 loyalty point exchange leveraging DeFi technology (AMM) to solve the pricing problem of loyalty points. PointSwap will have launched its product by the end of 2022.

Website: https://www.pointswap.cc/

About 91APP

91APP is the first OMO SaaS company to provide one-stop omni-channel retail solutions, operating in Taiwan, Hong Kong and Malaysia.

Website: https://www.91app.com/?lang=en

About ThunderCore

ThunderCore is a powerful and ultra-fast Web3 ecosystem and layer-1 chain that delivers elite performance and cost-effective scalability for thousands of crypto projects.

Website: https://www.thundercore.com/

Space and Time Secures $20 Million Strategic Funding Led by Microsoft’s M12 to Automate the World’s Business Logic 1981

Space and Time, a Web3-native data platform that empowers the trustless automation of business logic through patent-pending Proof of SQL cryptography, has secured $20 million in strategic funding from marquee investors led by Microsoft’s M12 fund.

Other investors participating in the funding round include Framework Ventures, HashKey, Foresight Ventures, SevenX Ventures, Polygon, Blizzard the Avalanche Fund, Stratos, Hash Capital, Coin DCX and several Web3 leading communities and angel investors. Space and Time previously raised $10 million in a seed funding round led by crypto investment firm Framework Ventures.

“We are excited to announce the strategic support of M12 and Microsoft, and extend our partnership with Chainlink,” said Nate Holiday, co-founder and CEO of Space and Time. “We are committed to automating the business logic of the world by directly connecting smart contracts to Space and Time’s data warehouse in order to enable new and advanced use cases in Web3. Space and Time sits at the intersection of on-chain and off-chain data computation and we are thrilled to work with world-class data partners to build the next generation data ecosystem for both decentralized applications and enterprises at scale throughout the world.”

Space and Time joins on-chain and off-chain data in a trustless environment that powers low-latency transactions and enterprise-scale analytics. The protocol’s decentralized data warehousing capabilities allow the creation, joining and querying of immutable and mutable tables with cryptographic guarantees all within Space and Time’s next generation data platform.

Funds will be used to accelerate engineering and product development. Over 90% of funding will be dedicated to the product and customer adoption of Space and Time.

Providing familiar enterprise tools which process data volumes much larger than the current on-chain capacity are required to unlock new use cases for Web3. Space and Time is on a mission to make smart contracts more robust by connecting them with enterprise database capabilities using its novel cryptography.

Space and Time will allow the business logic in centralized systems to be automated and connected directly to smart contracts. As a platform and tools company, Microsoft is committed to supporting its partners and customers with their technology needs, including Web3 scenarios and use cases.

Space and Time will integrate with Microsoft Azure to provide Azure customers with an on-ramp to access, manage and perform analytics on blockchain-native data. The comprehensive Microsoft Azure cloud platform and industry-leading identity and security capabilities provide a trusted set of services to develop and run Web3 applications in this new era of ubiquitous computing.

“We look forward to seeing the ways in which Space and Time will allow the business logic in centralized systems to be automated and connected directly to smart contracts,” said Michelle Gonzalez, Corporate Vice President and Global Head of M12. “As blockchain technology finds applications in a wide range of industries, Space and Time is building the foundation to shape this work in a Web3 environment. M12 looks forward to partnering in that journey.”

As part of the Startup with Chainlink program, Space and Time will be working closely with Chainlink to extend the capabilities of hybrid smart contracts to power the trustless web. The platform will allow blockchain developers to build multichain dApps and rapidly generate analytical insights in a decentralized, low-cost and secure way.

“We’re proud to support Space and Time through the Startup with Chainlink program in their mission to build a decentralized data warehouse and bridge the on-chain and off-chain worlds with Chainlink oracles. With the total addressable market for trust-minimized applications in the trillions of dollars, providing core infrastructure to Web3 developers is crucial for scaling and meeting this global demand,” stated Sergey Nazarov, co-founder of Chainlink.

About Space and Time

Space and Time, www.spaceandtime.io, is the first Web3-native decentralized data warehouse that connects on-chain and off-chain data to deliver broad, enterprise-grade use cases to smart contract applications. Developed as part of Chainlink Labs’ Startup with Chainlink initiative, the platform gives users and developers the ability to connect analytics directly to smart contracts through novel Proof of SQL cryptography, opening up a whole new set of use cases and business logic for smart contracts. Space and Time is built from the ground up as a multichain data platform for Web3 developers in DeFi and Web3 gaming, or any project needing next-gen analytics.

For more information, visit: https://www.spaceandtime.io/

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. https://www.microsoft.com/

About M12

M12, Microsoft’s venture fund, works to accelerate the future of technology through investments, insights, and meaningful partnerships with Microsoft. We invest in enterprise software companies primarily in the Series A and B funding stages, with a focus on autonomous systems, cloud infrastructure, cybersecurity, DevOps, healthcare and digital biology, vertical SaaS, and Web3, metaverse and gaming technologies. As part of its value-add to portfolio companies, M12 empowers entrepreneurs with capital, customer connections, and deep access to Microsoft’s ecosystem and leadership. M12 has offices in San Francisco, Seattle, London, Tel Aviv, Singapore, and Bengaluru. https://m12.vc

About Chainlink

Chainlink is the industry standard for building, accessing, and selling oracle services needed to power hybrid smart contracts on any blockchain. Its oracle networks provide smart contracts with a way to reliably connect to any external API and leverage secure off-chain computations for enabling feature-rich applications. Chainlink currently secures tens of billions of dollars across DeFi, insurance, gaming, and other major industries, and offers global enterprises and leading data providers a universal gateway to all blockchains.

For more information, visit: https://chain.link/

SUMOTEX Presale Goes Live, First Protocol To Spearhead USD 250 Mil Tvl Tokenisation Worth Of Real Estate Upon Ido 2366

SUMOTEX is a revolutionary coin that is currently in its presale status. The project is developed on the vision of the cofounders of bringing web3 into real estate and institutional finance. Started out as an NFT project on the IoTeX blockchain, Sumotex has quickly gained traction and popularity within the ecosystem and has risen to become one of the top projects. The protocol solves one of the largest and most pressing issues that is long present in real estate and institutional finance, liquidity.

Sumotex AssetFi protocol tokenizes off-chain assets such as real estate, bonds, company shares and investment funds. Sumotex calls it (Tokenise-to-earn), where everybody will be able to tokenize their real estate/ real-world assets on the protocol where INSTANT liquidity is achieved. It is already proven as there are used case with Sumotex where they will be tokenizing a portfolio of real estate in Malaysia worth 2.5mil USD (Announcement: https://twitter.com/SumoTex/status/1556692633405181953?s=20&t=KseIKihU_mwEQbLynT2wlg).

The CEO of Sumotex, Dexter mentioned: “ We are finalizing the details of a mega tokenization project on our protocol worth 250mil USD. It will be a mixed development with a Development Value of 1.1 Billion USD”.

The blockchain community has never seen anything like this where liquidity is achieved almost instantaneously. In Sumotex’s roadmap, Sumotex has also mentioned that they will be issuing the world’s first over-collateralized Real Estate back stable coin, where asset’s owner will be able to tokenize their assets, choose to deposit their assets into Sumotex stablecoin vault for stablecoin issuance at a margin.

With the vision, capability and potential of SUMOTEX’s goal of bringing web3 to traditional real estate and institutional finance. This presale is not one to be missed where Phase 1 goes for 0.07USD per SMTX while listing price on Uniswap will be 0.10USD per SMTX.

Users can buy here: https://coin.sumotex.co
TG: https://t.me/SumoTex

About Sumotex

Executive Summary

Founded in 2021, Sumotex was established to revolutionize the long stagnated real estate industry. Traditional (Web2) Real Estates are known to be illiquid, expensive, and vague where we think that it is time for web3 Real Estate to take over. Our NFTs carry a special trait: Ownership to our investments (metaverse or off-chain assets). Furthermore, they will be able to stake their NFT on the IOTEX blockchain while mining token from the Ethereum Network.

SMTX Token

Institutional finance has always been the foundation of our economic growth, and a paradigm shift towards blockchain is unavoidable. SUMOTEX always believes that the stagnated institutional finance and real estate sector is poised to be disrupted with our Web3 solution, the AssetFi protocol. Our protocol is based on the tokenization of off-chain assets ( Real estates, bonds, funds, company shares).

Forward The Foundation: XT.COM Celebrates 4th Founding Anniversary 2430

8 2022 09 23 в 15 50 12

September 26, 2022
Singapore

XT.COM, the world’s first social-infused trading platform, is pleased to announce the grand opening of the Company’s 4th Anniversary Celebration. A series of events and initiatives will be held until mid-October.

The central theme of the celebrations this year is “Forward Foundation”, which represents the dedication to exploring and infinite imagination toward the crypto industry. The premise of XT.COM’s foundation was to always create a new universal era for its users around the world, free from trade embargos and banking restrictions.

Deep Dive into the Development of XT.COM

As the world is no longer just measured by its physical domain following the virtual universe comes into being, the metaverse where anyone can create freely without permission has led to the inception of XT.COM in 2018. Since then, XT.COM has provided users with access to digital assets, bringing blockchain to the masses.

Currently, XT.COM ranks TOP 30 on CoinMarketCap and has introduced more than 500 digital assets and 800 trading pairs for large market cap coins, DeFi tokens, NFTs, Metaverse-related projects, and many new assets via XT.COM Main Zone and Innovation Zone.

Due to increased cryptocurrency demand around the globe, XT.COM has successfully established offices in the United Arab Emirates, Singapore, Turkey, Malaysia, Bangladesh, Vietnam and Nigeria all within the last year.

Dedicated to Providing A Hassle-free User Experience

XT.COM provides users the opportunity to connect with each other with minimal UX difficulties, ensuring an elite trading experience on a secure platform accessible anywhere.

Since last year, the product line has expanded to include 6 more unique services beyond the initial XT Labs and XT Smartchain (XSC): XT Incubator, XT Starter, XT Futures, XT NFT, XT Academy, and XT News. Each product addresses different needs of different users.

New products are already in the works. XT.COM will keep rolling forward and strive for more secure, professional, efficient and transparent financial digital assets services and products for users all around the globe.

Socially Infuse Your Trading Experience

Being the World’s first cryptocurrency platform that allows users to socially converse with one another on multiple different social applications while having direct access to XT.COM has allowed the platform to expand globally as a social infused exchange. Now, social trading has become integrated in every detail of XT.COM.

XT.COM develops social trading partnerships with BTOK, the Web3 social network based on blockchain technology, and Tapatalk, the world’s largest converged forum.

Web3 Lucky draws, AMA, Airdrops & More!

On this 4th anniversary occasion, XT.COM will be having multiple special events including lucky draws, staking activities, airdrops and AMAs for celebratory purposes. Users can participate in the WEB3 Time Travel event on the exchange. The special events will be supported by Agravity, Artificial Intelligent Platform Coin, COT, Crazymeta, DeSyn Protocol, GamerHub, Matr1X, MetaTlantis, MotorN, NFT11, PlatON, QI, Redlight Coin, Sleep Future and many other projects.

Special AMAs on multiple different blockchain and cryptocurrency related topics will be held interviewing various projects, blockchain foundations, and universities worldwide to bring the latest updates on the direction the industry is heading towards. Various guest speakers of various projects and blockchains will be attending the AMA; Sandbox, Shima Capital, Cardano, Big Time, Consensys Venture and much more.

For more information on the XT.COM’s exclusive activities, please visit the 4th anniversary home page or follow the hashtag #XT4thAnniv on Instagram, Twitter, and other social media networks.

About XT.COM

By consistently expanding its ecosystem, XT.COM is dedicated to providing users with the most secure, trusted, and hassle-free digital asset trading services. Our exchange is built from a desire to give everyone access to digital assets regardless where you are.

Founded in 2018, XT.COM now serves more than 6 million registered users, over 500,000+ monthly active users and 40+ million users in the ecosystem. Covering a rich variety of trading categories together with an NFT aggregated marketplace, our platform strives to cater to its large user base by providing a secure, trusted and intuitive trading experience.

As the world’s first social-infused digital assets trading platform, XT.COM also supports social networking platform based transactions to make our crypto services more accessible to users all over the world. Furthermore, to ensure optimal data integrity and security, we see user security as our top priority at XT.COM.

Website: https://www.xt.com/
Telegram: https://t.me/XTsupport_EN
Twitter: https://twitter.com/XTexchange