The Future of Social Media 966

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Integrated Ventures Partners With Wattum To Purchase 4,800 Antminer S19JPro Miners From Bitmain Technologies Limited 7844

Integrated Ventures Inc, (OTCQB: INTV) (“Company”) is pleased to confirm that the Company has partnered with Wattum Management and entered into a 12 Month Sales and Purchase Agreement (“PO-1”) with Bitmain Technologies Limited (“Bitmain”) to acquire 4,800 Antminer model S19J (100 Th) digital currency miners. Bitmain is scheduled to manufacture and ship miners on monthly basis, in 12 equal batches of 400 units, starting on August 2021 and thru July 2022. Partners agreed to purchase 4,800 units, on 50/50 basis, and to pay Bitmain, approximately $34,047,600 (“Total Purchase Price” or “TPP”) (*).

As a part of signed agreement, Integrated Ventures has received: (1) downside price protection for 12 months and (2) right to replace S19JPro miners with new models, scheduled to be released in early 2022.

The TPP is payable as follows: (i) 25% of the TPP, upon the execution of the Sales Purchase Agreement or no later then April 19, 2021; (ii) 35% of the TPP, is due by May 30, 2021; and (iii) the remaining 40%, is due on monthly basis, starting on June 2021. In addition to Bitmain order, the Company has purchased 150 WhatMiners, (“PO-2”), valued at $1,078,000. These miners will be installed in container facility, connected to a major power plant, located in Kennerdell, PA and managed by Wattum.

Details on both purchase orders are below:

PO-1/Bitmain Order:

  • Antminer S19JPro – 100TH
  • Shipping Schedule: August, 2021 – June, 2022
  • Total Qty: 4,800
  • Total Purchase Price: $34,047,600

PO-2/WhatsMiner Order:

  • WhatsMiner M31S – 82TH
  • Shipping Schedule: May 15, 2021
  • Total Qty: 150 units
  • Total Purchase Price: $1,078,000

Steve Rubakh, CEO of Integrated Ventures, Inc., provides the following commentary: “The Company is very pleased to secure this large scale purchase agreement, especially during a period of scarce supply of mining hardware. Going forward, INTV is committed to deploy any raised capital for purchases of the mining equipment. This purchase effectively doubles INTV’s hash rate and represents a major step in INTV’s strategic growth plan, resulting in significant increase of the Company’s projected revenue growth rate.

Below is detailed shipping schedule for all in-coming mining equipment for the rest of 2021:

  • 300 Avalons/model 1166Pro/assorted 75TH-82TH – April delivery
  • 150 WhatsMiners/model M31S/82TH – May delivery
  • 200 Antminers/model S19JPro/100TH – August delivery
  • 250 Avalons/model 1166Pro/75TH-82TH – August delivery
  • 200 Antminers/model S19JPro/100TH – September delivery
  • 200 Antminers/model S19JPro/100TH – October delivery
  • 200 Antminers/model S19JPro/100TH – November delivery
  • 200 Antminers/model S19JPro/100TH – December delivery.

By the end of December 2021, at minimum, the Company will own and operate over 2,000 miners. Based on BTC pricing of $60,000, the projected and unaudited mining revenues for next 12 months, once all units are connected are expected to be in range of $19,000,000 and $21,000,000 million dollars.”

Arseniy Grusha, CEO of Wattum Management, Inc., adds the following: “We are pleased to partner with INTV and to be an integral part of 12 month Sales & Purchase Agreement with Bitmain Technologies Limited, to jointly acquire 4,800 units of S19JPro – one of the most efficient miners available on the market. Both companies are focused on expanding their mining and hosting operations, by launching multiple data centers and mobile mining farms. We are looking forward to a mutually beneficial and long term cooperation with goal of establishing Integrated Ventures and Wattum as leaders in rapidly growing North American cryptocurrency market.”

About Integrated Ventures Inc: The Company operates as Technology Holdings Company with focus on cryptocurrency sector. For more information, please visit company’s website at www.integratedventuresinc.com.

About Wattum Management, Inc: NY based and privately owned, leading technology corporation, focused on providing cost efficient and reliable hosting services, firmware design, distribution of mining equipment, complete facility management and mining pool operations.

About Bitman Technologies Limited: Founded in 2013, Bitmain transforms computing by building industry-defining technology in cryptocurrency, blockchain, and artificial intelligence (AI). Bitmain leads the industry in the production of integrated circuits for cryptocurrency mining, as well as mining hardware under the Antminer brand. The company also operates the largest cryptocurrency mining pools worldwide- Antpool.com and BTC.com. Bitmain technology supports a wide range of blockchain platforms and startups.

Aves Lair presents Demo Day, showcasing winter 2020 accelerator cohort 9423

Aves Lair, a New York-based startup accelerator and VC with a focus on deep tech, including AI, blockchain, cloud and data, will host a Demo Day event on April 9, 2021 at 11:00 AM ET. The event will highlight the innovative solutions developed by the members of Aves Lair’s Winter 2020 cohort, and will feature the following startups:

Blocksport is a Switzerland-based sports technology company whose white-label digital solutions provide traditional sports and esports teams with new, durable revenue streams and fan engagement channels.

DLCC is a fintech company that offers institutional-grade prime brokerage tools and services for digital assets. The company built a solution that enables traditional asset managers and allocators, like family offices, global macro hedge funds and endowments, to participate in the digital asset space.

SubStrata is an Israel-based B2B sales technology company whose AI-powered social signal processing platform helps professional dealmakers attain better outcomes. SubStrata’s technology analyzes the subtextual information contained in communications to provide dealmakers with a rich array of insight.

iLoto – is a Singapore-based Edtech solution powered by AI that generates automated video transcription and translation in 30+ languages.

Storkcard is a London-based budgeting tool that takes the guesswork out of financial planning for new parents by allowing users to keep track of their spending and budget for the future.

Kotani Pay is a payment solution enabling blockchain protocols, dapps and blockchain fintech companies to reach a wider audience.

OmniEyes is a Taiwan-based computer vision company whose AI-based solution enables effective fleet management, driver safety and smart city management features.

As Digital Currencies Gain Popularity, FPA and RIA Digital Assets Council Announce Education-Focused Partnership 11166

According to the RIA Digital Assets Council, 80% of financial advisers receive questions from clients about bitcoin, but only 8% can adequately explain digital assets. As cryptocurrency becomes more mainstream, now is the time for financial planners to build competency in this asset class. To support financial planners, the Financial Planning Association® (FPA®) and RIA Digital Assets Council (RIADAC), a digital assets educational source for financial planners, announced a strategic partnership to provide education on the application of blockchain and digital assets.

“I’m pleased FPA has this opportunity to work with RIADAC to build our members’ competency in digital assets, which will allow them to augment their knowledge and better serve clients,” says Patrick D. Mahoney, FPA chief executive officer. “As the leading membership association for CERTIFIED FINANCIAL PLANNER™ professionals, we need to be on the cutting edge of supporting our members as they look to sharpen their knowledge and build their competencies. This partnership with RIADAC is consistent with that objective.”

FPA and RIADAC will provide educational programming and a wide range of content to help FPA members understand the complexities of cryptocurriencies and provide expert advice on how this transformational asset class can impact their clients’ financial plans. As an FPA partner, RIADAC’s educational content and thought leadership will be available to FPA members through a variety of channels:

  • RIA Digital Assets Council Certificate in Blockchain and Digital Assets: FPA members will receive a 50% discount when enrolling in RIADAC’s certificate program that provides financial planners practical literacy on blockchain and digital assets and introduces available options for a firm’s investment management strategy. The inaugural class debuts on Apr. 30, 2021.
  • FPA Blockchain & Digital Assets Community: FPA members will engage with dynamic guests and thought leaders from RIADAC in virtual, interactive discussions and exchange ideas with peers in the FPA Connect Blockchain & Digital Assets community.
  • Journal of Financial Planning: RIADAC will regularly contribute thought leadership content to help financial planners understand blockchain and digital assets in FPA’s flagship publication, the Journal of Financial Planning.
  • FPA Annual ConferenceRic Edelman, founder of RIADAC, will present an informative session on blockchain and digital assets at the FPA Annual Conference in Columbus, OhioSept. 22-24, 2021.

“Gaining vital knowledge about this new asset class will help financial planners attract more clients and serve them better,” said RIADAC Founder Ric Edelman. “We’re honored to be partnering with FPA to help financial planners who are committed to serving their clients’ best interests.”

Ric Edelman is known and recognized throughout financial services and his work to bring blockchain and digital assets education and awareness to the financial advisory community is commendable. I am pleased FPA members will have this opportunity to learn from Ric and his team at RIADAC,” says 2021 FPA President Skip Schweiss, CFP®, AIF®.

Over the coming months, FPA and RIADAC will explore additional educational initiatives and thought leadership programs that can benefit FPA members, their clients and the broader financial planning community.

The9 Signed Filecoin Mining Machine Purchase and Hosting Agreement to Enhance Filecoin Mining 10477

The9 Limited, an established Internet company, today announced that it signed a Filecoin mining machine purchase and hosting agreement amounting to approximately US$2 million with a Filecoin mining service provider. In February 2021, The9 signed a US$10 million framework agreement with a Filecoin mining machine vendor to purchase Filecoin mining machines. This new purchase agreement The9 just signed is with another Filecoin mining machine vendor. This new purchase will increase the effective storage mining power of The9 in the Filecoin network, especially in the current early stage of Filecoin’s rapid development trend.

At present, The9 owns an independent node on Filecoin blockchain and 8 Pebibytes of effective storage mining power in the Filecoin network. When the two agreements are fully implemented, The9 is expected to have a total of more than 80 Pebibytes of effective storage mining power in the Filecoin network.

Filecoin is an open source, distributed storage and digital payment system. Users can use the preset economic incentive mechanism to store data to ensure that files are stored and accessed reliably for a long time. Users use the Filecoin (FIL) in the system to rent hard drive space; and storage miners are responsible for providing storage space to store files and proving these files have been stored correctly.

Based on Filecoin’s technology and the expected continuous expansion of future application scenarios, as well as the recent positive price trend of Filecoin, The9 decided to increase the investment in Filecoin and the effective storage mining power in the Filecoin network, to fulfill its growth strategy in the cryptocurrency mining business.

CryptoUniverse: We get profit when you get profit 9308

CryptoUniverse

We could not wait to present you the first part of the huge transformation. CryptoUniverse is always trying to reach the highest level of transparency, so you can feel every hash/second is running near you, but without any noise, heat or space taken from your home.

Let’s start the introduction from the main one. Meet the new balance management system. Collected experience and vision allowed us to make the step forward. From now, every account will have its own balances for different purposes in our ecosystem that you can easily manage as you want from the new page called “Balances”. This unique feature comes with a reworked electricity payment system. We made it as similar to your usual life routine as possible. All assets are still pre-paid, but you can fully control it within the new balance designed for electricity that is simply called “Electricity account”. There you will find not only the amount required to pay, but also real numbers of electricity in kilowatts consumed by any of your assets.

CryptoUniverse wants you to have access to as many instruments as possible.That is why we added the opportunity to make flexible and fixed savings not only in BTC, but in LTC too.  It grew by 500% in the last 6 months, so we all see again what results diversification can give. Beneficial and safe storage of your assets is one of our priorities.

New miners and contracts push your frontiers too. From now, the fee of our service is calculated in percents and is related to your mining income. It shows that we are interested in making mining as profitable for you as possible.

New instruments complicate user experience for some of us, so we thought it would be great to outweigh it by a significantly improved dashboard. Recent update includes a reworked “Dashboard” page and a new “Assets” page that can be used for managing and monitoring your assets in several clicks. There are dozens of other minor improvements, but we offer the intrigue to find it by yourself.

Our team worked a lot to make these changes possible, so we are pleased to hear any feedback on your experience with dashboard in social media or in support. To make your acquaintance more intense, use promo code GETPROFIT21. It provides you with a discount on our recent miners and contracts.

This is just the beginning, so keep an eye on it. Thank you for being with us.

About CryptoUniverse

CryptoUniverse.io is a multifunctional service created on 14 February, 2017. It gives users an opportunity to purchase or rent calculating power and equipment on its infrastructure. Company is based in Europe with headquarters in the United Kingdom and Estonia that guarantees operation within the European Union law and safety of users’ assets.

In Russia the company and its technical partners operate several clusters of modern data centers with an overall area of 38 000 square meters and more than 120 MW of overall power. It makes the services of CryptoUniverse.io high-quality and uninterrupted.

Main idea of the project is a simple and available opportunity to enter cryptocurrency mining by purchasing or renting calculating power. The service is also interesting for experienced miners because well-established logistics gives them an access to top-notch equipment that is already installed, tuned and ready to function in data centers of the company. Transparent operation and flexible offers to make clients experience comfortable are the main values of CryptoUniverse.

CryptoUniverse team is full of highly qualified professionals who polished all the processes, made service easy and convenient. 24/7 support extends boundaries for users who are not familiar with blockchain technology.    

CryptoUniverse. You buy, we pay.

Bitcoin Association launches Introduction to Bitcoin Development online course at Bitcoin SV Academy 10959

Bitcoin Association, the Switzerland-based global industry organisation that works to advance business with the Bitcoin SV blockchain, today announces the official launch of the Introduction to Bitcoin Development course at Bitcoin SV Academy. The course is available free of charge and can be accessed from today at http://bitcoinsv.academy.

Introduction to Bitcoin Development is part of the Bitcoin Development stream of Bitcoin SV Academy and has been designed to equip application developers with the skills, tools and techniques required to build applications on the Bitcoin SV network. The course covers Bitcoin as a data protocol – including reading, writing and advanced functionalities with the Bitcoin ledger, payment protocols, token protocols and smart contracts. At the conclusion of the course, participants will be tested on their knowledge through an online examination, with a course certificate available upon successful completion for those who have demonstrated proficiency and understanding of the subject matter.

Bitcoin SV Academy is an online education platform for Bitcoin which offers academia-quality, university-style courses and learning materials in three distinct streams, Bitcoin Theory, Bitcoin Development and Bitcoin Infrastructure. Developed and run by Bitcoin Association, Bitcoin SV Academy has been created to make learning about Bitcoin – the way creator Satoshi Nakamoto designed it – accessible, accurate and understandable.

The launch of Introduction to Bitcoin Development today follows the successful rollout of Introduction to Bitcoin Theory – the first course to be launched on Bitcoin SV Academy – in December 2020. Later this year, the first module in the Bitcoin Infrastructure stream Introduction to Bitcoin Infrastructure is due to launch, followed by intermediate and advanced level courses across the three streams.