The Future of Social Media 1415

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Rarimo Foundation Launches MetaMask Snap, RariMe, Enabling Cryptocurrencies and Identity Credentials To Be Stored and Managed From A Single Wallet 2332

Rarimo Foundation has launched RariMe, a MetaMask Snap that enables MetaMask users to store and manage identity credentials through their MetaMask wallet, developed by Consensys.

RariMe is built with MetaMask’s Snaps platform, which launched on 12 September and allows developers to build applications that can bring new functionalities to MetaMask’s users.

RariMe introduces an entirely new social identity function to MetaMask and ends wallet fragmentation; users will no longer have to switch between their identity and digital asset wallets. In a single swoop, MetaMask users will instantly have access to identity storage and privacy-enhancing Zero-Knowledge Proof (ZKPs) generation and management. Given that in 2022, MetaMask surpassed 100 million users, this significantly expands the presence of digital identity.

RariMe also further improves the user experience, by ensuring that all credentials are fully multi-chain. For one of the first times in Web3, users will not have to issue separate proofs for separate chains. Instead, they can issue a proof on the chain of their choice and then use it seamlessly across Ethereum, Polygon, BNB Chain, and Avalanche. This is possible because RariMe was built atop of interoperability protocol, Rarimo, which enables state replication and on-chain verification.

Lasha Antadze, Co-Founder of Rarify Labs, commented, “RariMe snap dramatically improves the user experience around digital identities. Users will no longer have to switch between multiple apps and interfaces and the friction between identities and crypto has been removed. This will fuel the growth of the digital identity space and the many emerging Web3 movements that require identities, including decentralized social media and on-chain gaming.”

“MetaMask is thrilled to welcome Rarimo as one of the trailblazing builders for MetaMask Snaps. We strongly believe that permissionless innovation is fundamental to a decentralized ecosystem. With Snaps, we’re not just expanding features; we’re excited to see Rarimo use Snaps to open the doors to digital identities, credentials management, and decentralized social protocols, ultimately empowering our users like never before,” said Christian Montoya, Product Lead at MetaMask Snaps.

From launch, RariMe will be integrated with Rarimo’s Proof-of-Humanity plug-in which was released last month to enable users to leverage identity credentials from Unstoppable Domains, Civic, and Gitcoin to prove that they are humans and not bots. RariMe will automatically provide users with an end-to-end flow on the reputation-building platforms Galxe, Zeely, and quest focused application QuestN.

About Rarimo

Rarimo is the interoperability protocol for digital social identities. Its distinctive infrastructure enables identity components to be integrated on-chain, and seamlessly ported across ecosystems. This ensures that Web3 can develop without the walled gardens and cumbersome identity practices of Web2.

About Rarimo Foundation

Rarimo Foundation is a not-for-profit company devoted to implementing the decisions of the Rarimo DAO.

About Rarify Labs

Rarify Labs is an ecosystem contributor dedicated to advancing Rarimo.

ETH Riyadh 2023: Exploring the Future of the Web3 Ecosystem 2805

On October 11th, 2023, ETH Riyadh 2023, presented by Tharawat Technology, Studio 23, ChainIDE, Coffee with Crypto, and Mask, is poised to assemble developers, innovators, and the global blockchain community in a dynamic exchange of ideas and technological advancements. Riyadh is once again primed to assert itself as a global epicenter for blockchain innovation with the imminent arrival of the ETH Riyadh 2023 conference.

Riyadh represents a burgeoning center for digital innovation, with a growing tech-savvy community and an environment conducive to the adoption of emerging technologies. The strategic location in the heart of the Middle East makes Riyadh an ideal meeting point for blockchain enthusiasts from diverse regions, fostering international collaboration and innovation.

EthRiyadh 2023 is a series of hybrid events, hosted both online and offline, featuring three distinct stages. It kicks off with the META to Global Web3 Builder Competition, taking place from September 18th to October 12th. This competition will feature multiple tracks focusing on the latest innovations in the web3 industry and blockchain technology, encouraging developers and innovators to showcase their skills and creativity.

Following with the Builder Conference that Scheduled for October 11th. This part of the event promises captivating talks and panel discussions led by leaders and visionaries in the blockchain field. Attendees will have the opportunity to gain valuable insights into emerging trends and groundbreaking technologies that are shaping the future of web3 and Ethereum.

The event culminates with the online Builder Mixer, taking place on October 12th. This is a unique opportunity for participants to connect with a vibrant community of builders, fostering growth and mutual success. Attendees can share stories about their experiences in building and forging meaningful connections that may lead to future achievements in the blockchain industry.

For more information about ETH Riyadh 2023, including registration details and agenda updates, please visit [www.ethriyadh.com].

Solar Dex to relaunch on Quai Network 3725

While many solutions for blockchain scalability have been proposed, they remain unable to crack the blockchain trilemma, sacrificing security and decentralization. Quai is the first blockchain protocol that is simultaneously decentralized, censorship resistant and infinitely scalable. Quai, in contrast to traditional cryptocurrencies, functions as a network of many interoperable blockchains braided together. Due to a breakthrough discovery that occurred during research on proof-of-work, Quai Network utilizes a new consensus mechanism, proof of entropy minima (PoEM), which eliminates all consensus-based forks and enables all Quai nodes to remain in “perpetual consensus.”

Solar Dex began as the first United States-based decentralized exchange on Solana, and will now be pivoting to build on Quai as one of its first DEXs. Due to a loss of TVL on Solana and many Solana-based projects moving strictly to NFTs, the Solar team has decided to get ahead of the DeFi curve and take advantage of Quai’s low-cost, high-speed decentralized network in order to better position Solar Dex for the next bull run. The team at Solar is building on top of Quai Network to “ensure a more sustainable future for Solar Dex.”

Roy Fardin, chief business officer, said: “After talking to the Quai Network team, we have never been more bullish about a layer 1 with scalability and its passion for growth. It was a clear eye-opener that they care about DeFi and want other projects that utilize this network to succeed. The vision behind Quai brings the best of Ethereum and Solana all together into this new network.”

Solar Dex will be reworking the DEX into several components as it builds on Quai. The DEX will not only support traditional swaps, but also add in customizable swap themes. In addition, Solar Dex’s Solar Sentries NFTs will allow staking as a yield opportunity derived by all exchange fees earned from Sentry Mode projects.

Richard, CEO of Solar Dex, said: “On top of traditional DEX swaps, Solar Dex will be adding limit orders on Quai. “We’re doing a total revamp of the website and DEX which should be very aesthetically pleasing and simplistic to onboard new users to DeFi and also Quai.”

With Quai’s Iron Age Testnet beginning in September 2023, Solar Dex will be prioritizing its deployment on Quai for the coming months. There will be incentives to beta-test Solar DEX on Quai and additional generalized rewards will be provided by Quai for participating in the Iron Age Testnet. On top of this, the Solar team will be adding a surprise feature to the DEX to build excitement for Quai’s testnet launch, as well as utilizing its incentive program to reward holders.

With backing from Polychain Capital and an expert team with backgrounds at Apple, GridPlus, Tesla, Consensys, Circle and more, Quai is excited to usher in a new generation of innovative applications that don’t sacrifice decentralization.

Concordium Enables a New Standard of Age Verification Amidst Growing Privacy Concerns 3961

Concordium, the Layer 1, science-backed blockchain creating a safer digital world, proudly unveils Web3 ID: a cutting-edge identification platform offering age-verification capacities designed to prioritize user privacy for both individuals and businesses. Concordium’s age verification tooling works to protect minors online amidst growing global privacy concerns and explicit data-harvesting from technology organisations.

Web3 ID harnesses Concordium’s Zero-Knowledge Proof technology to offer a novel approach to age verification – without ever compromising user data or privacy. By uploading a government-issued form of identification to their wallet, Web3 ID users can drastically reduce the amount of data they disclose during online identity verification, regaining control over any sensitive information.

Mikael Breinholst, Head of Product at Concordium, spoke to the widespread concern surrounding existing online age-verification tools, stating: “Current age verification tools online are a grave area of concern for many. Age-restricted sites have little to no barrier to entry, exposing underage consumers to a universe of adult themed content. Blockchain technology, and Web3 ID specifically, enable businesses to request proof of an individual’s age, without storing their data or selling it to advertisers. With Web3 ID, users maintain autonomy and safety over their personal information while benefiting from blockchain technology’s inherent security.”

Concordium´s built-in ID layer and Zero-Knowledge-Proof technology ensures a user’s online identity is verified in a secure and decentralized manner, all while maintaining privacy. Only strictly relevant information is requested of users when transacting on the Web3 ID platform, while unrelated details are held on a decentralized wallet. Web3 ID users are also granted an increase in transactional security through Concordium’s compliance-friendly technology. In result, individuals and businesses are empowered with complete control over their information, effectively countering the data ownership issues associated with centralized legacy systems.

Kåre Kjelstrøm, CTO & CPO at Concordium, commented: “Concordium’s Web3 ID is intuitive and easy to build upon, offering seamless usability while being cost-effective, shrinking online identification processes. Further to preventing children from accessing age-restricted sites, Web3 ID is capable of sharing specific medical information without the recipient having access to the entirety of an individual’s medical history, proving a user’s driving credentials, or simply ensuring user data is genuine and not the result of bots. This model addresses many of the shortcomings surrounding ID safety caused by big tech’s data monopoly.”

The creation of a new standard of age verification promotes Concordium’s mission of supporting a regulated future for new and existing organisations building on blockchain technology. This achievement follows recent partnerships such as AI service provider 2021.ai, and carbon offset management platform Aqualibre.

For more information on Concordium’s Web3 ID platform, please visit: Concordium.com

About Concordium

Concordium is a permissionless green layer 1, a science-backed blockchain that balances privacy with accountability through its ID layer and Zero-Knowledge-Proofs. Creating trust with ID is key to scaling businesses. Concordium provides a fast, secure, and high-scale blockchain platform that makes building use cases and using dApps easy. Concordium differs by having verified ID and instant finality with high throughput and low transaction fees pegged to FIAT. With leadership from Fortune 500 companies, Volvo, IKEA, Credit Suisse, Uber, and successful Fintech platforms, the team is scaling the chain to its extensive network of the world’s biggest enterprises. For more information: concordium.com

Web3 Social Platform “Cardano Spot” Unveils New Features to Empower Cardano Enthusiasts 4286

0IMG 0811

First all-in-one social media platform for everything Cardano, Cardano Spot, has unveiled a series of innovative features. The platform, founded and developed with direct input from the Cardano community, aims to address fragmentation within the Cardano ecosystem, provide a 360-view, and foster enhanced community interaction.

Desktop  Project Library

Latest Enhancements for a More Robust Experience

Cardano Spot has launched its latest features to facilitate the expansion of native Cardano projects and their communities.

Open Access. In its upgraded version you can now access both News Feed and Project Library without being required to sign in.

Multilingual News Feed. Additionally, Cardano Spot provides access to a diverse multilingual News Feed, featuring content from Portuguese, Vietnamese, and Indian community members.

Desktop  News List

Simplified Registration. The platform now also provides a number of alternative ways for registration, including Twitter, TikTok, and GitHub accounts.

Explore Page. Offers a better user experience through a simple curated view on the latest information about the Cardano ecosystem.

Refer-a-Friend. The newly launched “Refer a Friend” feature enables users to invite friends through a personalized referral link.

A peek into other features:

  • Community Hub: A customized homepage tailored to individual user interests, empowering content creation, user connections, and discovering like-minded communities.
  • News Feed: A source for the latest Cardano ecosystem news, offering educational content, articles, and videos to expand knowledge horizons.
  • Project Library: A comprehensive repository spotlighting projects built on the Cardano Blockchain, complete with explanations, whitepapers, introductory videos, and essential links for personal research.
  • Events Calendar: A consolidated calendar showcasing Cardano-related events, including webinars, discussions, product launches, and more.
  • Market Status: Real-time insights into native token prices, market trends, and tokenomics.

Desktop  Events

Sebastian Zilliacus, Managing Director at EMURGO, explained, “Cardano Spot aims to provide trust, transparency, and accurate information about the Cardano ecosystem. We partner with native Cardano projects to achieve this objective.”

About Cardano Spot

Cardano Spot is the first product from EMURGO Media. This Cardano enthusiasts-focused social network serves end-to-end information for the Cardano community. It provides a user-generated interactive platform specifically designed for investment in, distribution, consumption, and monetization of Cardano content. Cardano Spot solves the issue of fragmented content in the Cardano ecosystem by aggregating valuable, quality content from reliable sources in the Cardano ecosystem to give up-to-date developments in the Cardano ecosystem.

For more information, please visit: https://bit.ly/CardanoSpotWeb3Platform.

Wirex and Polygon CDK Join Forces to Revolutionize Digital Payments With W-Pay 4525

Wirex, a major player in crypto payments with over 6 million users, has chosen to partner with Polygon CDK (Chain Development Kit) to create a new App Chain focused on payments, named W-Pay. This move marks a significant development in the world of cryptocurrency payments.

By utilizing Polygon CDK, an advanced blockchain technology toolkit, Wirex aims to enhance the performance and security of its payment system. This technology facilitates faster and more secure transactions.

Pavel Matveev, Wirex’s CEO, explained, “Using Polygon CDK allows us to transition our payment infrastructure to the blockchain, improving efficiency and enabling seamless integration with various decentralized applications.”

Wirex’s status as a regulated entity and a principal member of Visa and Mastercard positions it uniquely to innovate in the payment industry. Matveev added, “Our initial plan includes introducing a non-custodial Visa card for cryptocurrency transactions, making digital assets more accessible in everyday life. Our goal is to bring all 6 million Wirex users into this ecosystem.”

Jordi Baylina, Co-Founder of Polygon, expressed excitement about the partnership, stating, “Wirex’s adoption of Polygon CDK to create their payment system has the potential to introduce fresh ideas and expand the adoption of digital payments.”

To further enhance the utility of the Wirex ecosystem, the new Wirex App Chain will use Wirex’s own token, WXT, for transactions. This move is expected to increase the demand and functionality of WXT, prompted by interest from large enterprises.

Wirex’s presence with users across various regions underlines its commitment to transforming digital-age payments. With millions of users worldwide, Wirex has been instrumental in making cryptocurrencies accessible for everyday transactions since its inception in 2015.

Founded by Pavel Matveev and Dmitry Lazarichev, Wirex has provided a user-friendly platform for buying, storing, and using cryptocurrencies alongside traditional currencies. Their specialized card allows users to make cryptocurrency transactions in their daily lives.

Wirex continues to evolve its product offerings to align with market trends, while also adhering to regional regulations and securing necessary licenses. As a pioneer in the industry, Wirex introduced its own native utility token, WXT, and initiated the world’s first cryptocurrency reward program, Cryptoback™, offering users cryptocurrency rewards for their transactions.

To adapt to the growing Web3 landscape, Wirex expanded its product suite to enable mainstream access to decentralized finance (DeFi) and wealth management, introducing features like high-interest savings and partnering with decentralized finance platforms.

While headquartered in London, Wirex has expanded its presence globally and processed over $20 billion worth of transactions. With rapid expansion into new territories, including the United States and Australia, Wirex is well-positioned to support and promote the mass adoption of cashless transactions through innovative solutions.

Website: wirexapp.com