The Future of Social Media 729

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Bitcoin Association hires Patrick Prinz as Europe & Operations Manager to further advance Bitcoin SV 3677

Bitcoin Association, the Switzerland-based global industry organization that advances Bitcoin Satoshi Vision (BSV), has named Patrick Prinz, CFA as its new Europe & Operations Manager. Working out of the Association’s headquarters in “Crypto Valley” Zug, Switzerland, Prinz will serve two roles – advance the business growth of Bitcoin SV throughout Europe and support the operational needs of the organization globally.

Bitcoin Association supports Bitcoin SV because it is the only blockchain protocol adhering to Bitcoin creator Satoshi Nakamoto’s original design and vision for Bitcoin to become a peer-to-peer electronic cash system and global data ledger for enterprise. The Bitcoin SV ecosystem has rapidly grown to over 428 known Bitcoin SV projects and ventures worldwide. Developers and businesses are discovering the value of the Bitcoin blockchain when it massively scales — a public ledger capable of huge transaction volumes, micropayments, greater data capacity, smart contracts, tokenization, and many advanced applications.

A true believer in this Satoshi Vision for Bitcoin, Prinz has a strong background in financial services and strategy consulting. Most recently, he worked as a senior investment advisor for a global asset management group. Prinz advised on emerging technologies, and discovered the benefits of having a single, massively scalable, public, auditable ledger for storing any type of data and allowing value transfer at a micropayment level – only possible using the Bitcoin SV blockchain.

Previously, Prinz was a consultant at a leading strategy consulting firm – acting as advisor to international banks on how to incorporate complex regulatory requirements and adapt business models to industry paradigm shifts. He began his career in corporate and investment banking, working at Deutsche Bank and Citi. Prinz holds a Master of Science degree in Banking and Finance and a Bachelor of Science degree in International Business Administration.

Speaking on his appointment, Prinz said: “Bitcoin SV is finally fulfilling the potential that initially excited me about Bitcoin many years ago – to achieve efficiencies as the single public data ledger and micropayment system for the world. As I was puzzled by the fact that innovation and development were not happening on BTC, I did my own extensive research and realized that Satoshi Nakamoto’s original design and the Bitcoin white paper always had the answers to achieve a massively scalable global public blockchain. With scaling comes efficiency, and with efficiency come innovation and entrepreneurship – which is all happening on Bitcoin SV with the emergence of completely new business models powered by microtransactions and the immutable public ledger that Bitcoin is. I am thrilled to join Bitcoin Association to work with businesses and entrepreneurs to educate them on the transformative power which Bitcoin SV brings to the world.”

Jimmy Nguyen, Founding President of Bitcoin Association, commented: “With Patrick’s addition, we welcome to our team another high-caliber professional with international business experience. Patrick will play a vital role in operational management as we grow our headquarters in Zug, Switzerland. He will also be a strong business voice for Bitcoin SV across Europe – with his financial services knowledge, effective communication skills, and passionate belief in Bitcoin’s true power.”

Patrick’s hire is the latest step in the global expansion of Bitcoin Association. He joins two other regional business managers – Lise Li (China) and Ella Qiang (Southeast Asia, based in Singapore) – all with considerable experience in both Bitcoin and business. Additional team members come from the United States, United Kingdom, Australia, China, and New Zealand. The staff is further supported by Bitcoin Association Global Ambassadors in Argentina, Australia, Brazil, China, Germany, Israel, Japan, Netherlands, Panama, Russia and CIS region, the Scandinavia region, Slovenia, South Africa, South Korea, Spain, and the United States.

TradeStation Crypto Continues to Revolutionize the Crypto Space with the Launch of Several New Platform Features and Innovations 5453

TradeStation Crypto, Inc., a subsidiary of TradeStation Group, Inc., today introduced a series of new features to its crypto brokerage offering, including crypto deposits and withdrawals, new interest earning capabilities on eligible assets, ability to track profit and loss (P&L), and mobile trading through the TradeStation mobile app. The added features underscore TradeStation Crypto’s commitment to constant innovation and providing its customers sophisticated offerings and technology to support their needs and investment objectives.

With these new enhancements, crypto investors can not only buy and sell crypto, but can now deposit cryptocurrencies they already own. In addition, customers can earn interest on eligible assets simultaneously, without locking up their crypto. When combined with other traditional investment products – such as equities, options and futures – available to traders through another subsidiary TradeStation Securities, Inc., the TradeStation Group brand provides an all-in-one experience for investors and traders, a key differentiator in the crypto space.

“The current ultra-low interest rate environment has made it difficult for investors to earn interest on traditional products, which may incentivize certain investors to explore adding crypto to their portfolio,” said James Putra, Senior Director of Product Strategy at TradeStation Crypto. “Now, and for the first time, TradeStation Crypto customers can earn interest on their eligible crypto balances whether they’re actively trading or sitting on the sidelines during times of market volatility. Cryptocurrency interest could be a real game-changer,” said Putra.

The series of enhancements also includes P&L functionality. “We have one of the first crypto trading platforms with a feature that allows traders to instantly see their unrealized P&L to gain a better understanding of the status of their TradeStation Crypto account,” said Putra.

Additionally, TradeStation Crypto introduced mobile app trading capabilities to complement the features and benefits of the TradeStation Crypto platform. Investors and traders will enjoy augmented flexibility by taking the power of the TradeStation Crypto platform wherever they go.

“We’re thrilled to be able to add these new capabilities and offer our customers a one-stop-shop for all products under the TradeStation Group umbrella,” said Putra. “This is just the beginning of new innovations on the horizon to improve the customer experience. More features are being developed as we speak, and will be introduced to our traders in the coming months, as we strive to make trading crypto as accessible and intuitive as possible.”

Cellebrite Adds Cryptocurrency & Blockchain Investigations Solution to Industry Leading Digital Intelligence Platform 5305

Cellebrite, the global leader in Digital Intelligence (DI) solutions for public and private sectors, today announced the launch of Cellebrite Crypto Tracer, a new comprehensive cryptocurrency investigation solution designed to accelerate investigations involving blockchain technology and cryptocurrency. The solution, powered by CipherTrace, features powerful and easy-to-use tools, investigation services, and training programs designed for investigators, analysts and non-technical agents. The solution empowers teams to lawfully obtain evidence and trace criminals who use bitcoin and other cryptocurrencies for illicit activities, including money laundering, terrorism, drug and human trafficking, weapon sales, and ransomware schemes.

Every year, an estimated $76 billion of illegal activities involve Bitcoin. Nearly one hundred percent of darknet market transactions, including the sale of ransomware, illegal drugs and phishing kits, involve cryptocurrencies, in large part due to their ease of transacting online and across borders. The use of cryptocurrencies among criminals may have been furthered by their perceived anonymity. Transactions are recorded on the blockchain, which is a public ledger, enabling anyone to see the transactions though not the identities of those executing said transactions.

The Cellebrite Crypto Tracer Solution is designed to reveal illicit transactions using cryptocurrencies and enables investigators to aggregate and curate millions of open source and private references, deception data and human intelligence, resulting in a dataset of over 522 million attributable points. These data points give investigators full visibility into the lifespan of cryptocurrency transactions, including where the money originated and where it went, in both wallets and exchanges. Graphic mapping and color-coded threat level transactions enhance the visualization and understanding of the activities and accelerate investigators’ abilities to pinpoint primary and associated criminal activity and its perpetrators.

Powered by CipherTrace Inspector, the world’s most comprehensive cryptocurrency intelligence tool, the Cellebrite Crypto Tracer Solution gives investigators the ability to:

  • Utilize a Blockchain Search Engine: Simply enter a cryptocurrency address or transaction ID into an intuitive search bar that will auto-complete long addresses.
  • Conduct Risk Scoring: Profile hundreds of global exchanges, ATMs, mixers, money laundering systems, gambling services, and known criminal addresses and assign risk levels to transactions.
  • Show a Deep Analysis of Potential Risks: Non-technical users can visualize transaction flows to follow virtual money trails without becoming a cryptocurrency or blockchain expert.
  • Demonstrate High-Quality Advanced Attribution: Top entity typologies and attribution collection methods are easily identifiable within Inspector.
  • Leverage a Massive Transaction Database: Allows users to understand interactions with a powerful graph that traces the flow of funds over time and through the blockchain ecosystem.
  • Operate with Integrated Case Management: Gives investigators a convenient way to save research, replay searches, export investigation reports and collaborate with others involved in the investigation.

Also included in Cellebrite Crypto Tracer:

  • Cryptocurrency Investigation Services: The Cellebrite Advanced Services (CAS) team conducts criminal and civil cryptocurrency fraud investigations for law enforcement and corporations. Cellebrite certified forensics experts employ advanced techniques to expose financial cybercrime and fraud schemes by analyzing cryptocurrency artifacts and providing investigative teams with detailed documentation and insights through analyst level reports.
  • Cryptocurrencies Investigation Training: A 3-day course in best-practices for cryptocurrency investigation techniques. The class teaches investigators how to use CipherTrace Inspector to obtain and analyze evidence about individuals committing crimes using cryptocurrencies.

“It has long been assumed that blockchain and cryptocurrency transactions remain untraceable and unknown,” said Leeor Ben-Peretz, Chief Strategy Officer, Cellebrite. “This is a misconception. As a matter of fact, the essence of blockchain is to indelibly keep a record of each step of every transaction. We’re enabling investigative teams to extract this information and use the power of Digital Intelligence to aid them in interpreting the data needed to identify illicit blockchain activity and keep communities safe.”

“We’re very excited to offer our best-in-class cryptocurrency tracing and blockchain analytic capabilities to enhance Cellebrite’s Digital Intelligence, training and investigative services,” said Stephen Ryan, COO of CipherTrace. “As criminals increasingly utilize cryptocurrencies in their illicit activity, our partnership with Cellebrite will be that much more important to making the digital world a safer place.”

Tokeny Solutions Partners with Inveniam to deliver Data Integrity and Price Discovery for Private Securities 6034

Tokeny Solutions (Tokeny), an industry-leading tokenization platform based in Luxemburg and backed by Euronext, is announcing a collaboration with Inveniam and its Inveniam.io platform, delivering data integrity and price discovery. Tokeny’s technology, enhanced by Inveniam’s software, provides the foundation for increased private market asset liquidity and public-like performance of these assets. This public-like performance is made possible with data integrity and price discovery functionality driven by better data on the underlying businesses and their assets.

Tokeny and Inveniam will create digital securities for investors with seamless integration and will facilitate the secondary market trading of private market securities. Tokeny has expertise in the compliant issuance, transfer, and management of digital securities. The T-REX (Token for Regulated Exchanges) protocol allows market actors to apply trust, compliance and control while utilizing blockchain technology. Inveniam.io provides automated workflows, also known as robotic process automation (“RPA”). RPAs gather performance data on underlying real assets that inform digital tokens. Inveniam.io digitally certifies, indexes, fields, and validates real asset performance data that is commutable and proven.

“Inveniam’s data integrity and fair market value pricing functionality will enrich Tokeny’s security tokens to facilitate the forthcoming secondary market for real estate assets. The Inveniam.io platform complements ours, making this a synergistic tokenization powerhouse,” said Daniel Coheur, Co-Founder and Chief Commercial Officer at Tokeny Solutions.

“We look forward to a mutually beneficial collaboration with Tokeny in this initiative. This combined service will deliver real-time price discovery, liquidity and transparency for digitizing private assets; something that was not possible before now,” said Patrick D. O’Meara, Inveniam’s Founder and CEO. “Combining user-friendly end-to-end solutions of Tokeny’s technology with data integrity and real-time fair market value Verified by Inveniam™, provides a powerful competitive edge for private market asset owners.”

Orion Protocol (ORN) Wins KuCoin Community Vote DeFi Session, Trading and Staking Services to be Opened 8937

KuCoin, an IDG-backed exchange, today announced the result of the KuCoin Choice Community Vote (DeFi Session), Orion Protocol has won the voting and will get listed on KuCoin at 18:00 July 25. Meanwhile, staking service on Pool-X will be available from 17:00 July 22, with an annualized return of 39%. DeFi is the most trending topic in the recent blockchain industry with a large number of promising DeFi projects emerging. In order to contribute to the DeFi ecosystem and provide support to more DeFi projects, the KuCoin Choice Community Vote (DeFi Session) has been launched to select real potential DeFi projects.

Orion Protocol, the DeFi platform building B2B and B2C solutions on the most advanced liquidity aggregator ever developed, solves the largest problems in DeFi by aggregating the liquidity of the entire crypto market into one decentralized platform. With the ORN token at the core, Orion has built thirteen different revenue streams across their stack of solutions – from Orion Terminal to Orion Enterprise solutions for blockchains, exchanges, and crypto projects.

KuCoin Global CEO Johnny Lyu stated: “KuCoin has been persistent in its pursuit of finding and supporting blockchain projects with real potential. KuCoin has been paying attention to the DeFi field for a long time, and hopes to find hidden gems in DeFi for users. Community Vote is a good way to not only allow users to contribute to the KuCoin ecosystem, but also to better understand DeFi projects. In the future, we will explore more ways to support DeFi to accelerate its mass adoption.”

Orion Protocol CEO Alexey Koloskov Stated: “Orion bridges the gap between the centralized and decentralized worlds of crypto, solving the largest problems in DeFi by aggregating the liquidity of the entire crypto market into one decentralized platform. I’d like to thank our community for supporting us in this voting and I am very excited about the KuCoin listing. We look forward to working closer with KuCoin to BUIDL on DeFi in the future.”

KuCoin has always been a strong supporter of DeFi projects and has listed a number of real potential projects in the DeFi field, such as COMP, MKR, KNC, AMPL, LUNA, AKRO, etc. Furthermore, KuCoin is developing its own public chain – KuChain to further boost the prosperity of the DeFi world. KuChain’s testnet Kratos has launched its beta version and it aims to build a four-layer network based on the needs of DeFi and DEX, modularizing the protocol and functions, improving the ease of use of Kratos, and reducing the threshold for developer participation.

VistaChain by Highview Achieves SAP Certification through the “Co-Innovated with SAP” Program 10203

Highview Solutions, Inc. today announced that its VistaChain V1.0 solution has achieved SAP® certification as integrated with SAP Cloud Solutions, as part of the “Co-Innovated with SAP” program. The “Co-Innovated with SAP” program is designed to help partners through the development lifecycle that culminates in an SAP-certified and tested solution against SAP product standards. It is an end-to-end program of guided services offered by the SAP Partner Innovation Lifecycle Services organization that helps partners take their products to market in alignment with other SAP teams (product management, solution management, development and field), thereby providing the guidance and support to help ensure a competitive solution in the marketplace.

“The innovation of our VistaChain V1.0 solution resulted in many wins as we worked closely and exclusively with the outstanding SAP Partner Innovation Lifecycle Services team to achieve SAP certification for our product. We are thrilled to have developed blockchain-enabled solutions to offer simple, transparent B2B transactions for vendors and suppliers. This innovation should improve user experience on all fronts,” says Mike Kersels, Highview founder and CEO.

VistaChain V1.0 is poised to be the industry-agnostic connective tissue between vendors and suppliers for B2B transactions. As an SAP partner and trusted third party for business partners Highview Solutions has been providing B2B Electronic Data Interchange (EDI) solutions to its customers since 2019.

The SAP Partner Innovation Lifecycle Services organization has certified that VistaChain V1.0 by Highview Solutions integrates with Hyperledger Fabric service on SAP Cloud Platform, where business documents exchanged between customers and trading partners are stored in the cloud.

As a managed service offering VistaChain provides full visibility and transparency to the data of exchanged business documents, reduces time spent on reconciliation and helps to eliminate disputes between business partners.